Deliveroo becomes official partner of the England National Team
The Football Association (FA) has announced Deliveroo as an official partner of the England National Team.The food delivery company will become the team’s first...
Ladbrokes becomes principal partner of King George VI Chase
As part of a new five-year partnership, Ladbrokes has been unveiled as the new sponsor for Kempton Park’s flagship meeting, The King George VI Christmas Festival.The deal...
Betfred strengthens relationship with Rugby League
Betfred has deepened its commitment to rugby, extending its sponsorship of Rugby League’s Championship and League 1 competitions by a further two years.The agreement,...
Bolton Wanderers safe from liquidation following Football Ventures takeover
The English Football League (EFL) has confirmed that Bolton Wanderers are out of administration following the takeover of the club by Football Ventures.Bolton, who...
Liverpool to develop South Asian strategy
European Champion Liverpool FC has partnered with Dream Theatre, a brand management and licensing agency, to develop its merchandise business strategy across South Asia.The...
ITV looks to extend Ascot Racecourse partnership
Ascot Racecourse is reportedly in talks with ITV over plans to potentially extend their current partnership by a further three years, with bookmakers, punters and sponsors all...
Bury FC expelled from the Football League
Bury FC, one of England’s oldest football clubs, has been expelled from the Football League after 125 years of membership.The EFL Board cited the...
Manchester City adds Superbloke to list of partners
Premier League champions Manchester City has announced a new partnership with sports service developer Superbloke.Through the partnership, Superbloke will become the Club’s Official Blockchain-Based...
Stokes heroics draws in record breaking viewers
Sky Sports saw a record breaking 2.1 million viewers tune in to Sunday’s third Ashes Test as Ben Stokes powered England to a one-wicket...
City boss Guardiola pens new Puma partnership
Manchester City Manager, Pep Guardiola has signed a personal deal with sportswear brand Puma.The newly formed deal, which further enhances the brand's relationship with the Premier...