TalkSport’s Faye Carruthers on the World Cup’s role in the growth...

When hosts France take on South Korea at Le Parc des Princes this evening, it kicks off one of the most anticipated Women’s football...

Aston Villa unveils W88 as principal partner for Premier League return

Aston Villa has announced a record-breaking commercial agreement with W88 to be the club's principal partner for the 2019/20 Premier League season.The Asian betting and...

Why world cup victory would lead to a cricketing legacy for...

With the ICC Cricket World Cup having got underway at the end of May, England is once again on the quest for glory in...

ICC swings big for social engagement at Cricket World Cup

The ICC is seeking to reach new audiences and increase engagement levels at the ongoing Men’s Cricket World Cup. The tournament, which is taking place...

Wolves agrees ‘record’ sponsorship deal with ManBetX

As part of a new ‘record partnership’, Wolves is set to be sponsored by ManBetX which will see the gambling operator front all adult...

Brentford FC strengthens relationship with EcoWorld London

English Championship contenders, Brentford FC has announced EcoWorld London as its principal partner for the upcoming season.From next season, the business delivering a new...

The FA unveils BT as new lead sponsor

The FA’s search for a new lead sponsor has ended with English football’s governing body unveiling a five-year deal for BT to become the...

Burnley FC elevates Asian presence with new shirt sponsor

English Premier League side Burnley FC is seeking to expand its Asian footprint, unveiling betting operator LoveBet as its new shirt sponsor. The Asian betting...

Birmingham City FC scores ‘biggest sponsorship deal in over a decade’...

Birmingham City Football Club has confirmed that Ireland's largest independent bookmaker BoyleSports will become the clubs newest principal sponsorship partner.Signing a deal up until the end of the...

Women in Racing to launch new mentoring programme at upcoming event

Continuing its promotion of female participation in the horse racing industry, Women in Racing (WiR) has confirmed that it will be delivering a new mentoring...