The ICC is seeking to reach new audiences and increase engagement levels at the ongoing Men’s Cricket World Cup.

The tournament, which is taking place in England and Wales, is providing the platform to bring Cricket fans closer to the sport with greater access and content from the event, the teams and the starts.

The ICC’s YouTube has played a key role in enhancing the offering to supporters, with it providing short-form highlights minutes after the match, as well as ‘The Review’ – an exclusive post-match analysis show amongst other video content.

Furthermore, for fans both attending games or around the world, the ICC’s website and mobile App will provide a host of content so that fans elevates connectivity and engagement with the event anytime, anywhere.

Content will be available in four languages – English, Hindi, Bengali and Urdu – bringing fans closer to the action.

Aarti Singh Dabas, ICC Head of Media Rights, Broadcast & Digital commented: “This Men’s Cricket World Cup is going to be huge on digital and we are very excited to be able to connect and engage fans around the world with the tournament and its stars by offering more relevant content – localised and personalised than ever before via our digital offerings.

“The partnerships with the global social media platforms Facebook, YouTube and Twitter will help us deliver compelling content – recaps, key match moments, exclusive behind-the-scenes access with the Digital Insiders, to our millions of highly engaged fans and millions others on these global platforms, all alongside real-time CWC19 conversation.”

The Cricket World Cup experience is also being enriched for both fans in the stadium and watching at home, with the launch of the official tournament app.

a further affirmation of the tournament’s push to reach a younger audience comes in the form of its heightened social presence, which includes the launch of a channel on TikTok, providing audiences with offbeat short-form videos, with a focus on user generated content.

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