Russell Yershon, Connecting Brands: The importance of loyalty
In recent years, brands have undergone a variety of approaches to maximise sponsorships - with many choosing to switch from club to club, seeking...
SPAR partners with Scotland Women’s Team for 2019 World Cup
The Scottish FA has announced SPAR as a new sponsor of the Scotland Women’s National Team, ahead of this summer's hotly anticipated World Cup.The...
EPIC Risk Management continues growth strategy with key appointment
EPIC Risk Management has continued its growth strategy, appointing Pete Wallis, from Sky Betting & Gaming where he led the development of safer gambling...
SportPesa unites with Arsenal for ‘Coaches to Count On’ initiative
Bookmaker SportPesa has continued to build on its flourishing partnership with Arsenal, launching its latest African football initiative ‘Coaches to Count On’.As part of the collaboration, SportPesa will develop...
Lee Drabwell, PBS: Utilising SSBTs to engage racing’s new audience
Last weekend’s record-breaking Randox Health Grand National has emphasised the importance of engaging with a younger audience in horse racing through innovative technologies and...
Manchester City strengthens agreement with Hays recruitment
English Premier League champions, Manchester City has announced the extension of its partnership with recruitment experts, Hays.Since being named as the Official Recruitment Partner of Manchester...
Channel 4 elevates women’s football coverage with new weekly show
Ahead of this Summer’s World Cup, Channel 4 is placing a greater focus on women’s football, partnering with Coca-Cola to launch a new highlights...
Sunderland exploring the possibility of selling stadium naming rights
Sunderland AFC Owner, Stewart Donald has revealed the club is exploring the possibility of selling its naming rights for the Stadium of Light.The potential...
Goodwood extends Unibet partnership
Goodwood Racecourse has announced a new three-year partnership with Unibet, which sees exclusive ownership and naming rights for the operator of the prestige feature races...
Vanarama’s Daryl West on driving the National League’s FIFA 20 campaign
Vanarama is spearheading a campaign, which has already received the backing of a number of clubs and the former FA Chairman David Bernstein, to get...