The Athletic is reporting that Manchester United are in talks with technology company, Qualcomm, with the firm potentially becoming the front-of-shirt partner of the club. 

It comes after the club’s valuation dropped significantly last week amid reports of disunity from its owners, the Glazers, who were speculated to be remaining at the helm of the club. 

There was also confirmation last year that the deal with TeamViewer, who are the club’s current VIP sponsor, wouldn’t be renewed beyond the current season. 

Qualcomm are already in collaboration with United, having been confirmed as the club’s technology partner, a deal which could be expanded for next season should talks go well.

As a result of Manchester United’s link with Qualcomm, the club took to installing wifi within Old Trafford for match days for this campaign. 

Previously signal within Old Trafford was relatively non-existent on a gameday, however, United cited supporter engagement as a reason for its upgrade as the club sought to boost the matchday experience for fans. 

United have endured a challenging start to the season, with mixed results on the pitch seeing the club pick up two wins from four games, being combined with issues off the pitch.

The club will look to find form again ahead of a pivotal return to the Champions League, in what will be a challenging task, having been drawn against Galatasaray, Bayern Munich and Copenhagen in Group A.

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