Betting data deals driving profitability for Genius Sports
The commercial value of sports data and technology continues to be laid bare by the financial performance of the various firms active in this...
Can Tranmere Rovers replicate the Wrexham effect with A$AP Rocky?
British football is in high demand it seems, and not just from the Premier League’s worldwide fanbase. Big name celebrities, particularly North American ones,...
Aston Villa looks to grow ‘global presence’ in latest deal
Aston Villa has expanded its commercial portfolio by naming Ukrainian brand Nemiroff as the club’s new official vodka partner.As part of the multi-year agreement,...
BBC and talkSPORT extend Premier League coverage for four years
The BBC and talkSPORT have secured an extension of radio commentary rights to the Premier League for an additional four seasons.Under the renewed agreement,...
Queensbury swaps TNT for DAZN in media shakeup
Queensbury Promotions has changed its primary media partner amid a resurgence for the boxing promotion, which is partnering with DAZN.The OTT sports streaming platform...
Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
How Sutton Utd will harness FA Cup’s commercial power in Birmingham...
The phrase "the magic of the FA Cup" is believed to have originated around the 1888/89 season, gaining popularity when Warwick County, a non-league...
FA unveils ‘Reaching Higher’ women’s football strategy
The English Football Association (FA) has followed its continental counterpart with the publication of a long-term, tiered strategy for women’s and girls’ football.Announced this...
Rangers achieve record revenue amid over £17m net loss
Rangers FC has announced a net loss of over £17m, despite new highs reported in revenue and income in its annual report 2024.In its...
Betano capitalises on Aston Villa ties for ambassador role
Aston Villa TV presenter Kate Tracey has become an official UK brand ambassador for the sports betting brand Betano. In her role, Tracey will leverage...