DraftKings seals duo of golf partnerships
DraftKings has been designated as the first betting operator of the World Golf Championships-FedEx St Jude Invitational, in addition to the first official betting...
Pittsburgh Pirates ink BetMGM marketing collaboration
Major League Baseball (MLB) franchise the Pittsburgh Pirates have joined forces with sports betting and digital gaming operator BetMGM.The terms of the partnership include...
WynnBet makes NFL debut with Detroit Lions sponsorship
WynnBet has further enhanced its sports sponsorship activities, partnering with the Detroit Lions of the National Football League (NFL), in its debut deal with...
MLS expansion St Louis City secures second major sponsor
St Louis City, the Major League Soccer (MLS) expansion franchise set to join the league in 2023, has signed its second major sponsorship arrangement...
Bally’s Corporation purchases AVP to ‘gamify’ US volleyball
Bally's Corporation has acquired the Association of Volleyball Professionals (AVP), the premier professional beach volleyball organisation and host of the longest-running domestic beach volleyball...
BIG3 enlists US Integrity to safeguard competition from corruption
The BIG3 basketball league has aligned with technology-driven sports wagering monitoring company US Integrity (USI) to protect the three-on-three competition against betting-related fraud and...
Mastercard and MLB extend link ahead of All-Star Game
Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...
PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.Under the terms of...
Bruin Capital to purchase Oddschecker from Flutter
Flutter Entertainment Plc has reached an agreement to sell its Oddschecker Global Media subsidiary to sports investment fund Bruin Capital for a deal consideration...
Tokyo 2020 Olympic organisers aim for ‘unprecedented’ broadcast coverage
The Tokyo 2020 Olympic Games is set to receive ‘more coverage by broadcast partners than any previous Olympic Games’ across linear television and digital...