Former National Football League (NFL) running back Marshawn Lynch has joined sports betting and digital gaming operator BetMGM as a brand ambassador.
The Super Bowl champion will be featured in the firm’s upcoming marketing campaigns, promotions, and fan events.
Matt Prevost, Chief Revenue Officer, BetMGM, stated: “Lynch is both an incredible athlete and larger-than-life personality. The impact he has made on the game of football, coupled with his status as an electric superstar, makes him a tremendous addition to the BetMGM team.”
Commonly referred to as ‘Beast Mode’ for his powerful, highlight-reel running style, Lynch played 12 seasons in the NFL for the Buffalo Bills, Seattle Seahawks, and Oakland Raiders.
During those 12 seasons, he earned four consecutive Pro Bowl appearances, one first-team All-Pro selection, and twice led the league in rushing touchdowns. He also helped the Seahawks win its first Super Bowl.
Lynch said on becoming BetMGM’s latest brand ambassador: “Being part of the BetMGM family is dope and an honor. They’re the leaders in online gaming so I’m excited to learn about the industry from the best and find ways where I can have an impact. Plus, with ambassadors like Barry, Gretzky, and Jalen, I think da’ kid is in good company, ya know what I mean?”
Lynch will engage with BetMGM players through a variety of activations. He will also appear in the operator’s social media content, marketing campaigns, and media appearances.