KO Entertainment delivers ‘unparalleled’ fan engagement with Bally’s
KO Entertainment, a subsidiary of global boxing promotion company Golden Boy Promotions, has formed a strategic alliance with Bally’s Corporation to integrate gamification into...
Capturing the ‘raw emotion of sport’ through betting sponsorships
Alliances between sporting teams, leagues and organisations, and betting companies in the US are on the ‘cusp of something extraordinary’, according to industry leaders...
PFL adds BetMGM to growing sponsorship portfolio
American MMA promotion the Professional Fighters League (PFL) has selected BetMGM as the tournament’s US authorised gaming operator.As part of the deals, MMA fans...
NBC unveils plans for 7,000 hours of Tokyo coverage
NBC has announced plans to broadcast over 7,000 hours of coverage of the Tokyo 2020 Olympic Games across its various platforms.Of the 7,000 total...
Canadian Premier League serves up HelloFresh collaboration
The Canadian Premier League (CPL) has named meal kit provider and publicly traded company HelloFresh as its official meal kit delivery partner, adding to...
San Jose Sharks become first NHL team to adopt cryptocurrency
The San Jose Sharks are set to become the first National Hockey League (NHL) team to embrace cryptocurrency via a partnership with Atlanta-based payment...
Premier Golf League eyes 2023 launch despite ‘exclusion’ fears
The World Golf Group (WGG) has earmarked January 2023 as an ‘entirely feasible’ start date for the breakaway golf circuit, the Premier Golf League...
CPL drives fan engagement in ComeOn! link-up
The Canadian Premier League (CPL) has designated ComeOn! as the official sports betting and online casino partner of the professional football league.Under the terms...
TSM inks esports industry record $210m FTX deal
US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports...
Canada Soccer partnership with Fanatics represents ‘key building block’
Canada Soccer has struck a long-term, multichannel retail partnership with Fanatics, a specialist in licensed sports merchandise.Under the terms of the deal, Fanatics will...