NFL continues to boost sponsorship portfolio with Invisalign partnership
The NFL has added yet another name to its list of sponsors ahead of the 2020-21 season with Invisalign being named as the official...
Subway scores a touchdown with NFL partnership
Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign.As part of...
NHL announces KitKat collaboration in Canada
The NHL has announced a multi-year partnership with Nestlé Canada, which sees KitKat become the official chocolate of the competition for the country.As a result of...
MLB adds INTRALOT to its operator portfolio
Major League Baseball (MLB) has signed a multi-year agreement with lottery operator INTRALOT which will see the firm become an Authorised Gaming Operator of...
NHL delivers multi-year Little Caesars partnership
The NHL has strengthened its partner portfolio ahead of its season conclusion by naming Little Caesars as the official pizza delivery of the league....
PGA Tour announces DraftKings as official betting partner
The PGA Tour has expanded its partnership with DraftKings making the sportsbook operator the event's first official betting partner.As part of the new multi-year...
MKF secures Miami Dolphins strategic partnership
The Miami Dolphins have secured a new strategic partnership with fantasy sports gaming platform Monkey Knife Fight (MKF), with the US firm looking to...
Pepsi replaces Coca-Cola as Philadelphia Eagles partner
The Philadelphia Eagles have signed a seven-year partnership with PepsiCo which will see the food, snack and beverage corporation become prevalent at Lincoln Financial...
NBA nets new beer partner in Michelob Ultra
Ahead of the NBA's return to play on July 30, Michelob Ultra has announced a multi-year partnership with the competition to become its official...
Report: F1 abandons US, Mexican and Brazilian Grand Prix
Formula 1 has canceled any plans of staging races in the US, Mexico and Brazil due to the growing coronavirus pandemic in the Americas,...