EFL levels up US engagement with Cosm’s 8k broadcasts
The EFL has announced that five fixtures will be showcased in shared reality at Cosm's immersive entertainment venues in Los Angeles and Dallas.In collaboration...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
MLB embraces data scouting with Sportradar partnership
Major League Baseball (MLB) has penned a deal with Sportradar, a Swiss-based international sportstech firm, to overhaul the way it approaches scouting.Sportradar will deliver...
La Liga drops Barcelona-Atletico US fixture plans
Plans to host the 21 December La Liga fixture between FC Barcelona and Atletico Madrid in the US has been scrapped by Spanish league...
NFL goes to Springfield in Simpsons-themed broadcast
The NFL has announced plans to take a Monday Night Football game into the world of Simpsons in real-time for the second edition of...
MLBPA settles lawsuit with FanDuel over player rights
The MLB Players Association (MLBPA) has settled a lawsuit with sportsbook FanDuel concerning the use of player rights.The settlement follows a lawsuit filed by...
PWHL adds Prime Video to 2024/25 media partners list
Amazon Prime Video has further extended its sports portfolio with the addition of the Professional Women’s Hockey League (PWHL) in Canada.The online streaming service...
Better Collective feels the impact of pre-Brazil betting launch slowdown
Better Collective has encountered a financial slowdown for the first time in its history, its CEO informed investors ahead of its latest earnings call.Publishing...
Betting data deals driving profitability for Genius Sports
The commercial value of sports data and technology continues to be laid bare by the financial performance of the various firms active in this...
MLS’ QUEST to engage the next-generation of US soccer fans
Major League Soccer (MLS) is experiencing a new growth phase, fuelled by increasing viewership, attendances and revenue, which in large part can be attributed...