Sky cements new golf deal with TGL
Sky has announced a two-year broadcasting deal with the TGL presented by SoFi, the new team golf league founded by Tiger Woods and Rory...
MLS NEXT and Girls Academy to fuel female youth soccer growth
MLS NEXT and Girls Academy have formed a strategic alliance to form new standards and developments for the growth of US soccer amongst young...
Genius Sports to create Madden-esque experience for NFL clash with NBC...
Video game elements are becoming increasingly incorporated into modern sports broadcasting as a means of boosting fan engagement and retaining audiences.As such, a collaboration...
PWHL fans gain access to streaming via FanDuel app
The Professional Women's Hockey League (PWHL) has named FanDuel as its official sportsbook partner and exclusive in-app streaming partner in the US.As part of...
PokerStars moves to up US visibility with Philadelphia Flyers deal
Philadelphia Flyers of the National Hockey League (NHL) has signed its first deal with a betting company in some time.The hockey team has announced...
EFL levels up US engagement with Cosm’s 8k broadcasts
The EFL has announced that five fixtures will be showcased in shared reality at Cosm's immersive entertainment venues in Los Angeles and Dallas.In collaboration...
Crypto.com sponsors The Showdown in latest sports marketing move
Crypto.com seems to be on a mission to become the most visible cryptocurrency exchange in sports, signing its latest sponsorship deal in golf.The company...
MLB embraces data scouting with Sportradar partnership
Major League Baseball (MLB) has penned a deal with Sportradar, a Swiss-based international sportstech firm, to overhaul the way it approaches scouting.Sportradar will deliver...
La Liga drops Barcelona-Atletico US fixture plans
Plans to host the 21 December La Liga fixture between FC Barcelona and Atletico Madrid in the US has been scrapped by Spanish league...
NFL goes to Springfield in Simpsons-themed broadcast
The NFL has announced plans to take a Monday Night Football game into the world of Simpsons in real-time for the second edition of...