Can the IPL format go global? Assessing cricket’s potential for global...
Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...
Breeders Cup ups its international profile with 30 media partners
The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...
Saudi PIF to focus on domestic Riyadh events and cut back...
The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...
Soccerment CEO: “We aim to transform how football stories are told”
High-level data is and will help transform sports both on-and-off the field, whether for on-field performance, player health and recovery and even adding new...
MLS leverages blockchain to engage younger fans with MLS Quest
Major League Soccer (MLS) has partnered with digital collectible platform Sweet for the launch of MLS Quest, a blockchain-based video game to engage its...
bet365 takes local sponsorship approach to US sports
UK-headquartered online sportsbook bet365 has signed a deal with Kroenke Sports and Entertainment (KSE) to sponsor the group’s two Colorado sports teams.The agreement will...
Formula 1 builds on Americas momentum with new Amex agreement
Formula 1 has extended its partnership with American Express, making the latter a global partner of the motorsport organisation.Through this new partnership, F1 has...
NHL renews long-standing military support partnership
The National Hockey League (NHL) has renewed its US partnership with the Navy Federal Credit Union, continuing a deal dating back over six years.Terms...
NHL doubles down in Nordics with two betting partnerships
The US National Hockey League (NHL) has signed separate deals with two prominent betting operators in Europe’s Nordics region.Firstly, the league has renewed its...
MLS and TikTok team up for Messi-centric experience
North America's top football league, MLS, has launched a new initiative called 'Messi Cam' in collaboration with TikTok.This weekend, fans worldwide can watch Lionel...