UFC revenue feels the hit of fewer Q3 events as TKO...

One year after the merger of the UFC and WWE in Q3 2023, the duo’s parent company, TKO Group Holdings, continues to reap dividends.The...

FIFA unbundles US Women’s World Cup rights for first time

FIFA makes US history by launching the invitation to tender (ITT) for the media rights to the Women's World Cup Brazil 2027 and the...

Tried and tested or tired? Dissecting docuseries’ place in sports media

Who doesn’t love a good docuseries? Sports organisations for one can’t seem to get enough of them, seeing these productions as a way of...

2024 World Series most-watched series in seven years

The recent 2024 World Series, in which the Los Angeles Dodgers ran out winners in five games against the New York Yankees, became the...

FuboTV confident of positive cash flow in 2025

American streaming platform FuboTV, a partner of various sports leagues and organisations, has exceeded revenue expectations in Q3 2024.The New York-headquartered outfit reported revenue...

SportsGrid pens deal with leading golf influencer Paige Sprianac

SportsGrid has partnered with Paige Sprianac, a golf social media influencer, in a multi-year agreement.The sports betting-focused TV network has hired the influencer for...

FIFA nets first commercial partner for stateside Club World Cup

FIFA has named its first official partner for next year’s FIFA Club World Cup by extending an agreement with a pre-existing long-term partner.Electronics firm...

Can the IPL format go global? Assessing cricket’s potential for global...

Cricket is one of the world’s most widely attended, broadcast, streamed, and bet on sports, making it a multi-million-pound business. However, it is often...

Breeders Cup ups its international profile with 30 media partners

The Breeders’ Cup World Championships, one of the flagship events in the US horse racing calendar, has secured wide international media visibility for its...

Saudi PIF to focus on domestic Riyadh events and cut back...

The Saudi Arabia sovereign wealth fund behind some of the highest value sporting events in recent memory may be considering a change in strategy.As...