FanDuel takes over from Bally’s as Diamond Sports regional partner
FanDuel, one of the market leaders in US sports betting, has further strengthened its links to the country’s sports ecosystem via a deal with...
TNT Sports invests in Unrivaled ahead of basketball league’s first season
American women’s basketball league Unrivaled has secured major media visibility ahead of its inaugural season via an agreement with TNT Sports.The multinational sports broadcasting...
SBC Summit Latinoamérica: Original ‘Sweeper Keeper’ René Higuita to Keynote
Former Colombian goalkeeper and the man behind the historic ‘Scorpion Kick’, René Higuita is set to deliver a keynote address to 4,000 attendees at...
US largest online bookmaker signs EuroLeague basketball media deal
FanDuel, the leading US online sports betting operator by market share, has signed a broadcasting arrangement with the EuroLeague, the pan-European basketball league.The company...
Genius Sports partners LA Rams in latest NFL push
Genius Sports has signed its latest US partner, putting pen to paper with Los Angeles Rams of the National Football League (NFL).The UK-founded sportstech...
WNBA finals revamped as league notes increase in audience engagement
The governing board of the Women’s National Basketball Association (WNBA) has responded to an uptick in demand for the tournament with a structural revamp.Under...
MLS smashes attendance record with 16 games remaining
Major League Soccer (MLS) has achieved a new regular season milestone by attracting over 11 million fans, exceeding last season's record of 10,900,804 attendees.Notably,...
MLS to ‘elevate’ its global profile with OneFootball deal
Major League Soccer (MLS) has partnered with football media company OneFootball to showcase the league to a wider international audience.As part of the agreement,...
Super League Basketball follows DAZN deal with new production partnerships
The UK’s Super League Basketball (SLB) is moving to further enhance its broadcast reach and appeal with the 2024/25 season underway, announcing some new...
Andy Mitchell, Serie A USA: building up stateside soccer before and...
Soccer, or football as its European founders prefer to call it, is enjoying a stateside surge. The value and audience of the US’ domestic...