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North America
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Partners
Time to read: 2 min
Houston Astros link with BetMGM for new fan experiences
May 10, 2022
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North America
Time to read: 3 min
NWSL advocates for ‘closing the pay gap’ in UKG partnership
May 9, 2022
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Partners
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NFL continues UK and Ireland sponsorship deal with 888sport
May 6, 2022
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Fan Engagement
Time to read: 2 min
Socios.com forms 26 MLS deals as official league partner
May 5, 2022
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Basketball
Time to read: 2 min
NBL Canada ‘moves into the sports betting realm’ with IMG Arena deal
May 5, 2022
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Media Rights
Time to read: 2 min
CJ ENM provides ‘unprecedented exposure’ to UFC in South Korea
May 4, 2022
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Partners
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LA Sparks’ UCLA Health partnership ‘aligns with women’s empowerment'
April 29, 2022
NCAA Sign
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North America
Time to read: 2 min
Sports betting deals approved by NCAA for schools and conferences
April 29, 2022
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Boxing
Time to read: 3 min
Chad Yeomans, Betway: More high profile women's boxing bouts needed to raise the sport's profile
April 29, 2022
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Hospitality
Time to read: 2 min
Houston builds on World Cup bid in hosting Man City v Club América
April 28, 2022
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Media Rights
Time to read: 2 min
Prime becomes home of ONE Championship in US and Canada
April 28, 2022
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North America
Time to read: 2 min
ESPN to exclusively stream softball and lacrosse with Athletes Unlimited
April 27, 2022
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Horse Racing
Time to read: 2 min
BMW ‘elevates on site experience’ as Kentucky Derby sponsor
April 27, 2022
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Partners
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Circa Las Vegas establishes first jersey partnership with Golden Knights
April 26, 2022
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North America
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FanDuel expands partnership with hometown MLB team Yankees
April 26, 2022
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North America
Time to read: 2 min
Red Bulls continue to drive ‘Goals for Growth’ in extended Audi deal
April 25, 2022
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Media Rights
Time to read: 2 min
‘The momentum continues’ as Prime becomes streaming home of Seattle Storm
April 22, 2022
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Fan Engagement
Time to read: 3 min
NFL fans ‘step into the shoes of a quarterback’ with StatusPRO VR game
April 22, 2022
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Hospitality
Time to read: 3 min
Washington DC and Baltimore join forces in FIFA World Cup 2026 bid
April 22, 2022
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MLB
Time to read: 2 min
Rockies’ Blackmon joins Maximbet in first for sports betting industry
April 20, 2022
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MLB
Time to read: 2 min
Padres picks Motorola in ‘first of its kind’ jersey patch partnership
April 20, 2022
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NHL
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Penguins partner Highmark under new jersey advertising programme
April 20, 2022
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North America
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Rival enters combat sports space with PFL gaming partnership
April 20, 2022
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026