TGL announces first three media partners ahead of 2025 launch
TGL, the golf league created by Tiger Woods and Rory McIlroy, has announced its first three international media partners ahead of its January 2025...
UFC and WWE future to be unaffected by Silver Lake Endeavor...
TKO Group, the company behind WWE and UFC, will not be affected by Silver Lake’s purchase of Endeavor Group Holdings, according to Reuters.Takeover terms...
Roku & NBA launches ‘tailored to the fan’ streaming channel
The US streaming platform Roku has partnered with the National Basketball Association (NBA) to launch the first-ever NBA FAST (free ad-supported streaming TV) channel...
Kansas sports teams snubbed in new stadium vote
More than 58% of voters in Jackson County, Missouri have voted down a sales tax measure that would have seen a new ballpark for...
Rush Street’s BetRivers hits the track with NASCAR deal
The NASCAR Xfinity Series Dash 4 Cash Race has partnered with BetRivers, a sports betting brand owned by Rush Street Interactive (RSI).Scheduled for 27...
Barclays adds to women’s sports portfolio with New York Liberty
WNBA franchise New York Liberty has expanded its commercial portfolio with the addition of Barclays as official banking partner.The UK-based multinational bank will sponsor...
One Football eyes up ‘strategic expansion’ with football hub
Yahoo Sports has joined forces with One Football, a German platform-based football media company, to create a comprehensive hub for North American consumers.The ‘Yahoo...
Rocket League Esports & Ally provide platform for women
Rocket League Esports and Ally Financial Inc, a digital financial company, have expanded a sponsorship to focus on offering more opportunities to women in...
Fitzdares’ Racing App builds up US coverage
Fitzdares has enhanced the stateside focus of its horse racing media asset, The Racing App, adding US coverage to the platform.The London bookmaker relaunched...
Honoring Industry Excellence: SBC Awards North America 2024 Shortlist Revealed
SBC is thrilled to announce the shortlist for the upcoming SBC Awards North America ceremony, part of SBC Summit North America.The shortlist recognizes the...