The Tampa Bay Buccaneers have designated Hertz as the exclusive rental car partner of the NFL team in a multi-year partnership.
As well as several ‘first-ever’ collaborations, the car rental company will receive recognition as the team’s newest pewter partner – which is what the organisation has said is its most prestigious partnership level.
“The Buccaneers are proud to welcome Hertz as our newest Pewter Partner,” stated Buccaneers Owner/Co-Chairman, Bryan Glazer. “Hertz has the same commitment to top-tier customer service that we value in our own business operations.
“This partnership includes many innovative elements and fan-focused initiatives that will continue to enhance the gameday experience at Raymond James Stadium.”
Headquartered in Florida’s Gulf Coast Region, Hertz kicked off the collaboration during draft weekend with co-branded Hertz messages that were posted on the Buccaneers’ social channels welcoming the club’s eight player selections in the 2022 NFL Draft.
Hertz Senior Vice President of Marketing, Eoghan Slye, added: “We’re thrilled to be the exclusive rental car partner of the Buccaneers and bring new and engaging experiences to football fans.
“As a leader in our industry committed to excellence, it’s important to align with others at the top of their game such as the Buccaneers.”
Additionally, the alliance will also introduce various programmes and game day experiences for Hertz customers and Buccaneers fans.
For example, ‘Let’s Go Lounge’ is a VIP gameday experience for select customers including premium branded parking, pregame hospitality, luxury suite access and team merchandise.
Plans include additional promotional support by the team for the “Hertz. Let’s Go!” campaign featuring Buccaneers quarterback Tom Brady. The ‘Hertz. Let’s Go!’ campaign launched in October 2021 and new ads will be airing this summer.
Finally, Hertz will also be the first-ever entitlement partner for away game press conferences and will serve as the presenting sponsor for Buccaneers preseason games.
The team will also introduce the Buccaneers Chat Bot Driven by Hertz – an in-app virtual assistant that answers fans’ questions.