CSA enhances global brand strategy with Dafabet partnership
Cricket South Africa (CSA) has named Dafabet the official team associate sponsor for the Proteas Men’s and Women’s teams.Under the three-year agreement, Dafabet's logo...
NFL fuels support for problem gambling with $6.4m grant
The National Football League (NFL) has reinforced its commitment to preventing problem gambling by extending its partnership with the National Council on Problem Gambling...
World Rugby enlists Two Circles to grow media and commercial value
World Rugby, the global governing body of rugby union, has set itself the task of making the sport as relevant and accessible as possible....
Borussia Dortmund bolsters presence in Poland with STS partnership
Borussia Dortmund welcomed a new addition to its Polish marketing strategy via an agreement with STS, the country’s largest betting firm.The sponsorship deal names...
The esports report – Manchester United strengthens ties in gaming
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
UAE to replace Bangladesh as ICC Women’s T20 World Cup host
The ICC Women’s T20 World Cup is set to be played in the United Arab Emirates (UAE), despite original plans to be held in...
Better Collective: promising commercial pipeline will achieve 2024 financial targets
Better Collective A/S remains confident in achieving its financial targets for 2024 after an extensive M&A strategy defined Q2 and H1 activity.The Stockholm-&-Copenhagen igaming...
DFL and DAZN’s Bundesliga broadcast rights legal to conclude next month
Following legal action taken by DAZN over alleged anti-competitive handlings regarding Bundesliga broadcast rights for its next cycle, the German Football League (DFL) stated...
Bayes Esports eyes up expansion with Genius Sports deal
Bayes Esports, a supplier of official esports live data, services and products, has partnered with Genius Sports as it looks to expand globally.As part...
Manchester United extends Konami deal with eFootball rewards
Manchester United has renewed its partnership with Konami, its official video game partner since 2019.The extended agreement continues the collaboration that began in 2019,...