Betano’s Tomasz Majewski on the power of the Orange Summer and...
As summer winds down, many sports stars will be reflecting on their performances, whether they’re athletes returning home with Olympic gold or footballers replaying...
Disney pulls sports programmes from DirecTV days before NFL season begins
Yesterday, millions of DirecTV customers lost access to Disney-owned ESPN, ABC and other sports channels after the two parties could not come to an...
LaLiga deal further extends SportyBet’s Spanish football focus
LaLiga has announced a partnership with SportyBet, an Africa-focused betting operator which has been building up its profile in the European football scene.The company...
Inter Miami calls Polkadot a ‘natural fit’ for training kit
US football club Inter Miami CF has named Polkadot, a blockchain software platform, as its global training partner.As part of the agreement, Polkadot’s logo...
Betsson’s Premier Padel deal highlights benefits of diverse sponsorship approach
Football is unsurprisingly front-of-centre in most betting firm’s sports marketing strategies, particularly in Europe. Some companies value a diversified portfolio, however, targeting some more...
British Champions Series launches game to attract youth
Mobile gaming company Invincible.GG has teamed up with the QIPCO British Champions Series to introduce an interactive mobile game aimed at engaging a younger...
Malta national football team gains new partner in VBET
The Malta Football Association has signed a new partnership agreement with native sports betting platform VBET. The operator outlined that the deal can play a...
ESPN remains home of US Open for next decade plus
Tennis at Flushing Meadows will continue to be broadcasted by ESPN in the US after the sports network agreed a new rights deal with...
The esports report – Esports World Cup reveals viewership figures
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
UEFA Champions League draw sparks potential legal action
The UEFA Champions League draw is set to take place this afternoon (29 August), with UEFA debuting its new system which may land the...