The XFL has announced a partnership with ZOA Energy which names the latter as the official and exclusive energy drink of the league.
The news comes before The XFL’s return on 18 February, with the ‘health-minded’ energy drink company as the presenting sponsor for the kickoff weekend and opening day games across the US.
“We are thrilled to add ZOA Energy, a rapidly growing and exciting brand, to our list of League partners,” commented Russ Brandon, President of the XFL. “XFL fans always bring the energy on game day.
“In partnership with ZOA, we can ignite that energy and their passion for football with exclusive experiences and events throughout the season. The ZOA brand aligns strongly with ours – purpose-driven, fan-focused and innovative – and to collaborate in a way that connects with fans and players alike is exactly what we look for in a partner.”
The pair will create fan-first experiences and activations, both in and out of the stadiums. From pregame tailgates and fanfests to branded giveaways, tastings, and engaging promotions, loyal fans will have access to exclusive ticket offers for all home games.
Furthermore, every end zone in each stadium will be transformed into the official ‘ZOA Energy Fan Zone’, where “the most spirited fan will be honoured as the ZOA Energy Fan of the House,” the company explained.
“Exciting news as our two passionate and disruptive brands of the XFL and ZOA Energy converge into this great partnership,” added Dwayne Johnson, Owner of the XFL and ZOA Energy Founder.
“Our ZOA Energy team will be immersed in each XFL city and stadium across the country as we proudly help create one-of-a-kind experiences that fans, players, coaches, and everyone will love and enjoy.”