Bay and Iger reach deal for controlling stake in Angel City...
Angel City FC is set to become the most valuable women’s sports enterprise in the world as the club’s takeover by Willow Bay and...
IMG Arena takes charge of Cricket South Africa global data distribution
Cricket South Africa (CSA) is looking to maximise its exposure via a data rights deal with IMG Arena, the sports data and streaming division of...
Sportradar to deploy AI for tennis players’ protection
Sportradar has partnered with Tennis Data Innovations (TDI) and the ATP Tour to launch a new initiative aimed at safeguarding tennis players.The new service,...
King’s Speech: Football regulation not forgotten by Labour govt
Football regulation remains on the UK government’s agenda despite a recent change in administration. Unveiling the Labour Party’s legislative plans today, King Charles III...
Spurs unleash the Kraken with new crypto sponsorship
Tottenham Hotspur has named crypto platform Kraken as the club’s first-ever official crypto and Web3 partner.Under the agreement, Kraken’s logo will feature on the...
“It’s much more than just playing video games” – capitalising on...
It’s impossible to deny that esports has carved out an impressively large space in the global entertainment and hospitality sectors. From Korea to the...
AFA pens betting deal in latest international expansion effort
The Argentine Football Association (AFA) has signed its latest commercial deal, building up its engagement with the betting industry in the process, via a...
Matchday Programme: Dean Akinjobi – The five pillars of Kobe Bryant’s...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Dafabet eyes up skyrocketing esports industry with Oddin.gg
Oddin.gg has partnered with online betting company Dafabet to enhance the bookmakers' offering with esports-only markets.The agreement will leverage Oddin.gg’s comprehensive suite of esports...
Sam Behar, BetMGM: Football deals provide ‘a real point of difference’...
While Premier League clubs have been enjoying a well-earned rest, sponsorship news has not let up ahead of the 2024/25 season. Noticeably, many clubs...