Southampton marks Premier League return with crypto casino partner
Southampton FC is marking its return to the Premier League this season with another partnership bridging the betting and crypto sectors.The Hampshire club has...
AFA taps IMG for APAC sponsorships post Copa America triumph
The Argentine Football Association (AFA) has appointed IMG as its exclusive sponsorship agency in the Asia Pacific (APAC) region for the next two years.Until...
IOC leverages Saudi expertise for Olympic Esports Games
The International Olympic Committee (IOC) has partnered with the National Olympic Committee (NOC) of Saudi Arabia to host the first-ever Olympic Esports Games.Over the...
UK Euro 2024 coverage gets 24m viewers whilst Copa América delayed...
This weekend saw two of the world’s biggest football tournaments come to a close, the UEFA European Championship and the Copa América. Throughout respective...
Man City links Bologna to Manchester with C.P. Company deal
Manchester City has announced a new multi-year partnership with C.P. Company, making the Italian fashion brand the club’s official style fashionwear partner.Under the agreement,...
Bookies expecting to fork out heavy sums if England claim Euro...
William Hill and BetVictor, two of the biggest bookmakers in Britain’s huge online wagering market, expect a heavy hit to company coffers on Sunday...
OG Esports steps up betting engagement via PARI deal
OG Esports has signed an agreement with esports betting brand PARI, further strengthening the organisation’s links with the betting sector.The esports brand, which styles...
Staveley and Ghodoussi to leave Newcastle United ownership
Newcastle United co-owners Amanda Staveley and Mehrdad Ghodoussi are reportedly set to leave the club after three years.According to the BBC, the husband and...
Coventry City embraces ‘challenger mindset’ with Monzo deal
Coventry City FC has named digital bank Monzo as the club’s front-of-shirt sponsor ahead of the 2024/25 season.In a one-season agreement, Coventry has announced...
PFL and Canal+ secure broadcast deal for French speaking countries
The Professional Fighters League (PFL) has secured a multi-year media rights agreement with CANAL+ to broadcast across French speaking countries CANAL+ will provide live localised...