Newcastle builds on fruitful first year with BetMGM renewal
Newcastle United FC has enhanced a deal with LeoVegas Group to make BetMGM UK the club’s official betting partner.The agreement ensures BetMGM's brand will...
IBM: AI can satisfy fans’ craving for sports connection
IBM has published a report revealing a growing generational shift towards technology-driven experiences, which will impact the future of sports consumption.The international study confirms...
DAZN ups its tennis game with ATP Tour LatAm partnership
DAZN Group and the ATP Tour have signed a multi-year, multi-country agreement to distribute Tennis TV, the latter’s direct-to-consumer video service.The duo will distribute...
Spreadex offers Sunderland kits without gambling branding
Spreadex, Sunderland AFC’s front-of-shirt sponsor, has committed to offering adult home shirts to supporters without its front-of-shirt branding.The decision to allow fans to purchase...
‘There’s an ecosystem at play’ – Understanding Canada’s sports betting marketing...
Perhaps the ultimate way for companies to engage consumers, advertising is vital for firms of all shapes, sizes, and business types to promote products....
The esports report – FIFAe World Cup shifts to Rocket League
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
EFL enhances media coverage with talkSport and BBC Radio
The EFL has announced renewed media rights deals with talkSPORT and BBC Radio to enhance coverage for EFL clubs and competitions.The agreement with both...
Ligue 2 secures BeIN Sports as broadcaster in new €200m deal
BeIN Sports has secured domestic broadcasting rights for Ligue 2 in a new multi-year deal that will span across five seasons. The Qatari sports network’s...
Deloitte figures show extent of European football’s 2022 revenue recovery
The Premier League continues to lead the way as Europe’s most valuable football tournament, although the ‘Big Five’ leagues have experienced solid commercial growth...
Eintracht Frankfurt’s Adidas deal a ‘step towards international competitiveness’
Bundesliga football club Eintracht Frankfurt has announced a new multi-year sponsorship deal with Adidas set to commence at the start of the 2025/26 season. The...