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Europe
Time to read: 2 min
Lionesses make history as Women’s EURO attracts record attendance
August 1, 2022
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Europe
Time to read: 1 min
FC Nantes adds Zeturf Group’s ZEbet to sponsorship portfolio
August 1, 2022
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Horse Racing
Time to read: 2 min
Tyler Epp bridges crypto and F1 with new Presidency position
July 29, 2022
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Football
Time to read: 2 min
Home of Brentford FC becomes Gtech Community Stadium
July 29, 2022
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Europe
Time to read: 4 min
Michele Ciccarese, Serie A: The Italian top-flight’s role in digital evolution
July 29, 2022
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Football
Time to read: 2 min
River Plate extends Codere sponsorship following ‘important journey’
July 29, 2022
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Europe
Time to read: 3 min
Report: Euro 2020 driving commercial opportunities in women’s football
July 28, 2022
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Data
Time to read: 2 min
EngageRM targets NBA expansion as Milwaukee Bucks partnership signed
July 28, 2022
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Europe
Time to read: 2 min
Fluminense renews ‘master sponsorship’ with Betano sportsbook
July 28, 2022
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Fan Engagement
Time to read: 2 min
Watford FC joins SeatGeek’s roster of EFL ticketing partnerships
July 27, 2022
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Cricket
Time to read: 2 min
World Rugby continues to enhance ‘pivotal’ Emirates sponsorship
July 27, 2022
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Fan Engagement
Time to read: 2 min
Man City releases ‘affordable on-demand’ Recast Channel
July 27, 2022
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Latest News
Time to read: 2 min
NFL builds on double decade SiriusXM broadcast deal
July 27, 2022
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Fan Engagement
Time to read: 2 min
Man United takes Sportsbreaks.com deal to fans in North America
July 27, 2022
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Cricket
Time to read: 2 min
YCCC catches on to fan engagement opportunities in Virtua partnership
July 27, 2022
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Europe
Time to read: 2 min
Juventus makes FIFA return in ‘new generation’ EA partnership
July 26, 2022
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Horse Racing
Time to read: 2 min
British Horseracing hires HEROS in ‘collective responsibility’ for equine welfare
July 26, 2022
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Horse Racing
Time to read: 2 min
Racing League backed twice by William Hill in betting partnership
July 26, 2022
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Football
Time to read: 2 min
Soccer Champions Tour 2022 to broadcast on DAZN
July 26, 2022
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Fan Engagement
Time to read: 1 min
NFL releases subscription service in ‘evolution’ of direct-to-consumer offering
July 26, 2022
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Latest News
Time to read: 2 min
PDC extends Betfred World Matchplay title sponsorship
July 26, 2022
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Europe
Time to read: 4 min
DAZN keeps the faith in betting venture after BT Sport blow
July 25, 2022
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Horse Racing
Time to read: 2 min
RMG ‘knows and grows’ racing audience with EngageCraft
July 25, 2022
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026