Wolves doubles down on gambling sponsorship with BetMGM
Wolverhampton Wanderers FC has agreed a deal with LeoVegas Group to make BetMGM UK the club’s official European betting partner.As part of the agreement,...
Matchday Programme: William Woodhams – Gloucester Rugby has everything a fan...
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
Chicago Blackhawks signs bookmaker as first jersey patch sponsor
Chicago Blackhawks has become the latest major league US sports team to seek revenue opportunities via the betting sector.The National Hockey League (NHL) franchise...
Sergio Agüero hails the ‘GOATs have arrived’ in new Stake marketing...
Welcoming the Argentine national football team to Miami for the Copa Àmerica tournament, Sergio Agüero has made a bold claim about the team in...
Liverpool bolsters Asian connection with Japan Airlines
Liverpool FC has named Japan Airlines (JAL) the club’s official airline partner for the men’s and women’s teams in a multi-year agreement.Under the deal,...
The racing world unites to create 24/7 international hub
Tabcorp, Arena Racing Company (ARC), Racecourse Media Group (RMG) and 1/ST CONTENT have joined forces to create a racing network of rights holders.The announcement...
Juventus ‘evolves’ its merchandise offering with Fanatics
Juventus has selected Fanatics, a digital sports platform, to manage all aspects of the Italian club’s merchandise offering across the globe.Under the partnership, Fanatics...
Messi effect and World Cup fever driving MLS attendance to new...
The US is becoming more and more receptive to association football, or soccer as it is referred to locally, if the latest attendance figures...
Birmingham City & Wrexham propose hosting League One game in US
North American owners of both Birmingham City and Wrexham AFC have proposed hosting a League One fixture in the US for next season. This would...
EBU breaks record viewership for Roma 2024 Championships
The European Broadcasting Union (EBU) has announced that its members have helped achieve record-breaking broadcast figures for the 2024 European Athletics Championships.The EBU served...