Udinese ‘keeps up with the times’ with meme coin sponsorship

Udinese Calcio has announced that the crypto meme coin APU Apustaja will be its sleeve sponsor for the 2024/25 season.Under the agreement, APU's logo...

British & Irish Lions gear up for 2025 Australia tour with...

The British and Irish Lions multinational rugby union team has partnered with Qatar Airways for its forthcoming tour of Australia.The touring team, made of...

Hull City reveals Sportsbet.io as Turkish betting partner

Hull City FC has announced Sportsbet.io as its back-of-shorts sponsor and its official Turkish betting partner. The Championship club has agreed a two-year deal with...

Rugby League World Cup targeting Pacific with Australia and Papua New...

Australia has been announced as the host country of the 2026 men’s, women’s and wheelchair Rugby League World Cups (RLWC).The tournament will take place...

Nick Iliffe, ITIA: Why collaboration is key to upholding tennis’ integrity

Betting is rapidly expanding worldwide, with major markets like Brazil and the US legalising sports betting. This growth brings increased responsibility for sports organisations...

UKGC advises Palace and Forest to stop playing on the edge...

The UK Gambling Commission (UKGC) has warned Nottingham Forest and Crystal Palace about the clubs’ relationship with shirt sponsor Kaiyun Sports.This situation arises from...

West Ham Utd to uncover the ‘Flip Side of Florida’ during...

Ahead of its US pre-season tour, West Ham United has linked with Visit Jacksonville to showcase the Floridian state during its friendly fixtures. Visit Jacksonville...

Manchester City partners with Premier League familiar face Betway

English football has seen yet another major betting deal as defending Premier League champions Manchester City partner with a familiar name to football fans.Betway,...

Simon Breckon, Speedo SVP: The Olympics is a great opportunity to...

Out of all the events in the sporting calendar, there is arguably none more diverse in scope, as packed full of narratives and as...

PSL renamed Betway Premiership in record sponsorship deal

The Premier Soccer League (PSL) has announced Betway, South Africa’s leading online gambling brand, as the premier division’s title sponsor.Following the agreement, Africa’s top-flight...