Super Bowl LVIII draws in 123.4m becoming most-watched US event ever
Last Sunday’s Super Bowl LVIII became the most-watched televised event in US history as 123.4 million viewers tuned in to watch the Kansas City...
PepsiCo’s SPL deal showcases commercial growth of Saudi football
The Saudi Pro League (SPL) is keeping the pace of its commercial strategy in line with its growth ambitions, signing a major deal with...
Premier League shows green light for Manchester United sale
The Premier League has approved Sir Jim Ratcliffe’s deal to purchase a 25% stake in Manchester United.Ratcliffe’s deal - worth around £1.03bn - to...
UEFA renews “dynamic partnership” with Just Eat until 2027
UEFA has announced it has renewed its sponsorship agreement with online takeaway service Just Eat as the official food delivery partner of UEFA’s club...
BLAST R6 names seven partners ahead of São Paulo
In partnership with Ubisoft, BLAST has announced seven partners ahead of the Six Invitational 2024 (SI) event in São Paulo, Brazil.BLAST has welcomed seven...
Checkd Dev launches “one-stop-shop” Boxing News app
Checkd Dev has launched an app for the Boxing News media outlet after signing a long-term commercial partnership with iD Sports Media.The mobile app,...
Vlad Kaltenieks: Cementing BoyleSports’ legacy via Ireland’s greatest race
Horse racing holds a cherished place in Irish culture, intertwining tradition and passion on renowned tracks across the nation. At the heart of this...
PFL lands shot in LatAm media with Torneos renewal
The Professional Fighters League (PFL) has secured its continued media visibility in Latin America via a renewal of its partnership with Argentine sports media...
NFL selects Real Madrid’s stadium for regular season game
The NFL has announced that its first game in Spain will be played at the Santiago Bernabéu in partnership with Real Madrid.The announcement that...
Eredivisie goes live in Japan following recent IMG deal
Dutch Eredivisie has announced that Japanese football fans will be able to watch the league live, following a deal between IMG and Fujitv.Fans of...