Manchester United plans to explore AR via player cameras
Manchester United owners, the Glazer family, have reportedly expressed interest in making money through Augmented Reality (AR).The English Premier League (EPL) club has reportedly...
Team GB and ParalympicsGB prepare for Paris 2024 with TikTok
TikTok has kept up momentum with its sports marketing strategy by becoming an official partner of Team GB and ParalympicsGB ahead of this year’s...
Betano builds up global sports profile with CONMEBOL deal
Betano, a sports betting brand operated by Greek igaming company Kaizen Gaming, has partnered with CONMEBOL, the South American football confederation.The partnership will run...
New Zealand Open tees up excitement with TAB partnership
The New Zealand Open has partnered with New Zealand-based betting agency TAB for the 103rd edition of the tournament.The collaboration aims to excite supporters...
Hanover Sport enlists roster of industry veterans to unlock new sporting...
Hanover Communications, a leading communications and public affairs consulting firm, has announced the launch of Hanover Sport.The move will combine the agency’s established sporting...
Sky Deutschland keeps Premier League broadcasting rights
Sky’s standing as the one of the English Premier League’s primary broadcasting partners was further shored up this week via an agreement in Germany.The...
England Golf & Zellar aim to make golf greener
England Golf is partnering with SMART sustainability platform Zellar to help over 1,700 golf clubs become more environmentally sustainable. Golf clubs across England will be...
Atlético Mineiro CCO on why Brazil betting is a “watershed moment”...
2024 kicked off in a major way for the Brazilian gambling market, as President Lula signed a federal bill that will enable online sports...
Manchester United & Stone Roses fuses fashion with football
Manchester United has announced a partnership with the ‘Madchester’ band Stone Roses and Adidas to create a new clothing collection.The three organisations have worked...
Boxxer brings its events to Sub-Saharan Africa with new deal
Boxxer has announced a new media rights partnership with StarTimes, bringing in Sub-Saharan Africa fans across the region to watch its events.The collaboration will...