MetLife Stadium to host 2026 FIFA World Cup final
New Jersey will play host to the 2026 FIFA World Cup final as MetLife Stadium has been announced as its host.FIFA confirmed that the...
Real Madrid secures first-ever kit sleeve sponsorship
Real Madrid has announced a multi-year technology partnership with HP, as it becomes the first brand in the club's history to appear on the...
Manchester United launches co-branded energy drink
Manchester United has announced the launch of a co-branded energy drink in partnership with its official sports hydration partner WOW Hydrate.The English Premier League...
Behind The Badge: Racing Club – the historical & commercial importance...
To be labelled as Argentina’s ‘El Primer Grande (The First Great)’ is an impressive feat when sharing a city alongside two other footballing powerhouses...
NSE stacks up its partnership roster with Pringles
National Student Esports (NSE) has named the snack brand Pringles an official partner of the British University Esports Championship (BUEC).The partnership is set to...
Sports giant Endeavor combines IMG Arena and OpenBet assets
Sports and entertainment giant Endeavor has integrated its sports data rights business IMG Arena under the banner of its sportsbook platform, OpenBet.By doing so,...
Saudi Arabia’s PIF explores Premiership Rugby investment
Saudi Arabia’s Public Investment Fund (PIF) has discussed a possible investment of £60m into four Premiership Rugby Clubs.According to The Telegraph, PIF has reportedly...
UK greyhound racing data up for grabs as PGR rights go...
An opportunity has opened up in the UK greyhound racing sector as the Arena Racing Company (ARC) takes Premier Greyhound Racing (PGR) data rights...
DraftKings adds LeBron James to sports partnership roster
DraftKings has given its sports marketing activity a major boost this week with the addition of one of the world’s most famous basketball players.The...
The esports report – GG.BET kicks off 2024 with Team Vitality...
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...