Man City supports sustainability while adding to partnership portfolio
Manchester City FC has formed a new partnership with renewable energy and sustainable development company Masdar, which will support a global sustainability campaign.Ahead of...
Meruelo’s Arizona Coyotes launches betting platform under same ownership
The National Hockey League’s (NHL) Arizona Coyotes has launched its newest digital sports betting platform, SaharaBets, in partnership with Meruelo Gaming.Available to download from...
TikTok creates ‘high demand’ football content in CAF partnership
The Confederation of African Football (CAF) has announced a partnership with TikTok as the latter aims to bring content to fans of the sport...
Swindon Town links with Stake.com ahead of Manchester City clash
Swindon Town FC has become the second UK football club to enter into a partnership with cryptocurrency betting firm Stake.com.Under the terms of the...
IMG Arena acquires LPGA Tour distribution rights
IMG Arena has secured the official sports betting data and live streaming distribution rights to the Ladies Professional Golf Association (LPGA) Tour.Consisting of over...
Kia Arena unveiled following long-standing Australian Open partnership
Kia has gained the naming rights of a new 5,000 seat show court at Melbourne Park ahead of the Australian Open 2022.The new Kia...
Basketball Champions League gives fans free content with LNB TV
The National Basketball League (LNB) has announced a partnership with the Basketball Champions League (BCL), to offer fans free viewership of the latter’s matches.As...
Dean Akinjobi at BOSE: Betting companies must look to African markets...
Following reviews of the 2005 Gambling Act, an increase of sponsorships in the digital space is beginning to emerge.Speaking to SBC Journalist Jessie Sale...
IBA pursues further anti-doping strategies with ITA
The International Boxing Association (IBA) has renewed its partnership with the International Testing Agency (ITA) for a further three years in a bid to...
La Liga introduces Amazon store with 13 of its clubs
La Liga Santander has worked alongside Amazon in launching a new Amazon store to make team merchandise available to fans consisting of over 1,600...