Middlesbrough prolongs Kindred Group commercial alliance
EFL Championship club Middlesbrough FC has extended its principal partnership with online gambling operator Kindred Group for the next three seasons.As part of the...
Manchester United gives supporters an ‘enhanced voice’ in new fan share...
Premier League giant Manchester United is seeking to address concerns relating to the club’s ownership by establishing a Fan Advisory Board and Fan Share...
TSM inks esports industry record $210m FTX deal
US esports organisation Team SoloMid (TSM) has inked a record agreement with cryptocurrency trading platform FTX, marking the largest sponsorship deal in the esports...
Affiliate Leaders launches to connect international betting and igaming affiliates
SBC is connecting sports betting and igaming affiliate businesses from around the world with the launch of the Affiliate Leaders group.The new body provides...
BT Sport retains Ligue 1 UK and Irish broadcast rights
BT Sport has extended its agreement to serve as the exclusive broadcaster of the French Ligue 1 in the UK and Ireland until 2024.The...
Norwich City lauds ‘valuable’ role of betting industry in BK8 Sports...
Norwich City has unveiled online betting and gaming brand BK8 Sports as the newly promoted Premier League side’s principal partner for the 2021/22 season.Through...
F1 makes ‘difficult’ but ‘necessary’ decision to cancel Singapore GP
Formula One’s Singapore Grand Prix has been cancelled for the second consecutive year in a row due to COVID-19 safety related concerns.The motorsport series...
BoyleSports signs Natalie Sawyer ahead of Euro 2020
Sports presenter Natalie Sawyer has joined Irish bookmaker BoyleSports as a brand ambassador ahead of this summer’s 2020 UEFA European Championships.In her new role,...
Canada Soccer partnership with Fanatics represents ‘key building block’
Canada Soccer has struck a long-term, multichannel retail partnership with Fanatics, a specialist in licensed sports merchandise.Under the terms of the deal, Fanatics will...
Santander expands rugby commitment with Lions partnership
The British and Irish Lions have named Santander International as one of its official partners, ahead of the upcoming tour against South Africa.Santander is...