Dwayne Johnson teams up with Garcia and RedBird to purchase the...
Dwayne Johnson has teamed up with RedBird Capital Partners and Dany Garcia to purchase the XFL from Alpha Entertainment LLC.The purchase, which has cost...
NFL continues to boost sponsorship portfolio with Invisalign partnership
The NFL has added yet another name to its list of sponsors ahead of the 2020-21 season with Invisalign being named as the official...
Heineken 0.0% replaces Amstel as Europa League partner
Heineken 0.0% has replaced Amstel as the UEFA Europa League’s official beer sponsor for the remainder of the 2019/20 season after signing ‘the largest...
AC Milan announces ‘symbolic’ EA partnership
AC Milan has struck a multi-year partnership with Electronic Arts (EA) which sees the Rossoneri become exclusive to EA Sports’ FIFA franchise.As part of...
Crystal Palace strikes W88 front-of-shirt partnership
Crystal Palace has signed a front-of-shirt sponsorship deal with global online gaming brand, W88, for the 2020/21 campaign.As a result of the partnership, the...
FA Cup final on BBC garners 8.2m viewers
BBC’s broadcast of the FA Cup final between Arsenal and Chelsea recorded a peak viewership of 8.2m, becoming the most-watched football match this season.The...
World Academy of Sport: ‘There is absolute value in athletes running...
Education for athletes is one of the least talked about sectors in the entire industry. However, by utilising current and ex-professionals and transitioning them...
IPL moves to UAE as 2020 campaign gets the go-ahead
The Indian Premier League (IPL) has announced that due to the ongoing global health pandemic its 2020 season will be relocated to the United...
Subway scores a touchdown with NFL partnership
Adding to its growing list of sponsors, the NFL has signed a multi-year partnership with Subway ahead of the 2020/21 campaign.As part of...
TOTO announces history making Eredivisie sponsorships
TOTO, the monopoly sports betting and football pool operator in the Netherlands, has agreed nine sleeve sponsorship deals with top-flight football teams in the...