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Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
BREAKING
Europe
Time to read: 3 min
Georgia first stop as SMH Sports takes La Gazzetta to Eurasia
January 16, 2024
Sweden strengthens sports safeguarding with IBIA MoU
BREAKING
Europe
Time to read: 2 min
Sweden strengthens sports safeguarding with IBIA MoU
January 16, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
DFL begins tender process for Bundesliga broadcast rights
January 16, 2024
Egypt winning the AFCON in 2019
BREAKING
Africa
Time to read: 7 min
Dean Akinjobi & George Harborne: AFCON continues to present opportunities for brands
January 16, 2024
Rugby posts
BREAKING
Fan Engagement
Time to read: 3 min
Rugby League Commercial & IMG announce new Super League Game
January 16, 2024
horse racing
BREAKING
Europe
Time to read: 3 min
Racing petition gets affordability checks in front of MPs
January 16, 2024
Global Fighters Union set up for combat sports athlete representation
BREAKING
Boxing
Time to read: 5 min
Global Fighters Union set up for combat sports athlete representation
January 16, 2024
Bayern Munich and Bitpanda employees holding up football shirt
BREAKING
Europe
Time to read: 2 min
Bayern Munich announces multi-year partnership with Bitpanda
January 15, 2024
UEFA Euro 2024
BREAKING
Europe
Time to read: 3 min
UEFA enlists BYD to boost ESG agenda ahead of Euro 2024
January 15, 2024
Holding No Malaria FC shirt
BREAKING
Africa
Time to read: 3 min
RBM Partnership announces plans to engage with stakeholders at AFCON
January 12, 2024
Newcastle United
BREAKING
Europe
Time to read: 3 min
Newcastle Utd records £73m loss for 2022/23 but commercial and media progress
January 12, 2024
Spurs and Bayern to host NFL teams for 2024 international games
BREAKING
Europe
Time to read: 3 min
Spurs and Bayern to host NFL teams for 2024 international games
January 12, 2024
NHL Logo on flag
BREAKING
Latest News
Time to read: 2 min
NHL announces Tylenol as new partner with plans to “engage fans in Canada”
January 12, 2024
Adidas sponsored football
BREAKING
Asia
Time to read: 2 min
Adidas set to replace Nike as Saudi ball sponsor mid-season
January 11, 2024
FA Cup sign
BREAKING
Football
Time to read: 2 min
Arsenal vs Liverpool game breaks FA Cup viewership record
January 11, 2024
credit: Shutterstock
BREAKING
Europe
Time to read: 2 min
Ajax & Adidas to hit 30-year milestone in partnership extension
January 11, 2024
John Stones playing for England's football team.
BREAKING
Golf
Time to read: 3 min
Top athletes invest in TGL amid APEX’s acquisition
January 11, 2024
Horse being led out at Ascot
BREAKING
Horse Racing
Time to read: 2 min
BetMGM unveiled as new title sponsor for Ascot raceday
January 11, 2024
AFC
BREAKING
Asia
Time to read: 2 min
Sportradar secures renewal to long-running AFC integrity contract
January 11, 2024
Sofascore
BREAKING
Europe
Time to read: 2 min
Oddschecker and Low6 continue cooperation with WhoScored.com deal
January 11, 2024
Luis Figo holding LeBull shirt as brand ambassador.
BREAKING
Europe
Time to read: 2 min
LeBull Portugal announce Luis Figo as newest brand ambassador
January 10, 2024
French bookies told to rein in marketing around Euros and Paris 2024
BREAKING
Europe
Time to read: 2 min
French bookies told to rein in marketing around Euros and Paris 2024
January 10, 2024
‘New generation is gravitating to the game’: the upward trend in women’s football
BREAKING
Fan Engagement
Time to read: 5 min
‘New generation is gravitating to the game’: the upward trend in women’s football
January 10, 2024
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Featured Articles
Sideline Moves: Arsenal layoffs
BREAKING
Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026
Paramount-Warner Bros acquisition complete
BREAKING
Features
Time to read: min
New Paramount-Warner Bros deal creates $55bn sports conglomerate 
October 7, 2026
Michael Jordan at SBC Summit 2026
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Basketball
Time to read: min
SBC Summit: Michael Jordan on sport branding, NASCAR, and more
September 29, 2026
Manchester City found guilty of almost all 155 charges
BREAKING
Features
Time to read: min
Manchester City found guilty of almost 115 Premier League financial breaches
September 25, 2026