Lionel Messi has starred in a new film about his determination and perseverance to celebrate the second-year of his partnership with Bitget

Messi and the cryptocurrency exchange and Web3 company entered into a partnership in October 2022, becoming the only crypto exchange partner of the legendary Argentine football player.

The new #MakeItCount 2024 film aims to ‘inspire everyone to push beyond limits and seize opportunities, transforming challenges into stepping stones toward success’, which creates parallels from Messi’s journey of becoming one of the greatest athletes in the world to Bitget’s journey of becoming one of the top five crypto exchanges. 

Gracy Chen, Managing Director at Bitget stated: “Both the story of Messi and the growth of Bitget serve as a reminder that greatness is not achieved overnight, but through persistent determination to make it count.”

In the film, the footballer explains the importance of perseverance and practice, showcasing the determination of Messi in his childhood through to his professional career. 

To celebrate the new film, Bitget has announced it will host a platform-wide competition starting from 23 January to 30 January with a prize pool of US$20k worth of BGB (Bitget’s native token), as well as tickets to Inter Miami matches at the DRV PNK Stadium.

Bitget has also announced plans to target emerging markets that are also traditionally passionate about football such as Latin America, Southeast Asia and Turkey, to host on-ground Football Challenge events.

In addition, the two parties will explore collaboration in the charity field under Bitget’s CSR initiative ‘Blockchain4Youth’, which is dedicated to empowering younger generations to embrace Web3 and blockchain while enhancing their knowledge of digital assets.

Chen added: “As we continue the #MakeItCount Campaign in 2024, we remain committed to inspiring individuals, whether they are in the football and crypto sector or beyond, to pursue greatness as no dream is too big to achieve. 

“Together with Messi, we are delighted to bring crypto to a bigger global stage, and drive the mass adoption of crypto and blockchain technology.”

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