Philips Professional Displays (PPDS) has agreed two exciting and potentially life-changing new partnerships with footballing giants, FC Barcelona.
TPV – the world’s leading supplier of displays and the group behind TP Vision, MMD-Monitors & Displays, AOC, and PPDS – has announced a partnership with the FC Barcelona Foundation.
The partnership will be led by TPV Cares, which supports communities, charities, and locally organised fundraising projects in more than 30 countries, and uses resources from all prior mentioned brands to do so.
The collaboration involves the FC Barcelona Foundation, which was created in 1994 as a pioneering initiative in Spain. Last season, the Foundation supported projects positively impacting more than 560,000 children, families, and young people across 15 countries.
Marta Segú, Executive Director of the FC Barcelona Foundation, stated: “Based on a new holistic programmatic approach, the FC Barça Foundation works in three main areas: education and protection, community action, and health and emotional wellbeing through its own programs and methodologies.
“In all our programs we use sport as an important tool to promote social inclusion, and we have a special focus on gender equality and diversity in all forms. We believe that partnerships with organisations like TPV Cares are key to our programs and campaigns – helping us to change the world through sport. Together we can help to make sure no child is left offside.”
The club donates up to 0.7% of its annual earnings to the Foundation, with the players also donating 0.5% of their salaries, which helped raise €14.2m in 2022/23.
This new partnership builds on a longstanding relationship, after TPV became the football club’s official ‘Main Partner’ for the 2023/24 season, with its branding shown on the sleeve of the men’s home and away kits.
Ahead of the official signing of the agreement on 22 January, several projects for 2024 and beyond were identified by the Barca Foundation, including projects in and around Barcelona and Catalonia.
The projects are aligned to the programs ‘Health & Emotional Wellbeing’, to improve the wellbeing of children in hospitals and day centres, ‘Education & Protection’ for schools and Barça Teens, and ‘Community action’ where sport is used to empower girls, boys, and young people.
As a part of the commitment, PPDS has confirmed it will include a donation of €20 for every person who registers for ISE 2024 using the unique Philips code ‘1RSHCRQR’ and has their badge scanned at the Philips stand (3P500) reception desk – activating their donation during the show.
Speaking at the official launch of the partnership at the Camp Nou stadium, Victoria Orellana, International PR Manager at TP Vision, commented: “Across all the TPV Cares business units, making a difference through meaningful innovation, with our Philips and AOC branded products, and our people, is at the heart of all we do.
“Together we continuously explore meaningful ways to enhance the experiences for our customers, and to find new ways to support communities and help people to
reach their full potential. That’s our mission every single day.”
In a second agreement, PPDS has become the official supplier of LED and digital signage displays at the Spotify Camp Nou stadium as part of the stadium’s redevelopment project.