The esports report – creative approaches drive esports engagement
From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports.This week’s edition highlights the latest developments...
Real Madrid’s record €1bn in revenue tops Deloitte Money League
Real Madrid surpassed €1bn for the last financial year and topped the annual Deloitte Money League table once again. The La Liga giants became the...
WWE and UFC to showcase ‘formidable marketing’ with SPRIBE deal
TKO Group Holdings, the parent company of WWE and UFC, has signed a multi-year sponsorship agreement with SPRIBE, a software developer specialising in casino...
Tristan Thompson combines sports and crypto as Sportsbet.io ambassador
NBA player Tristan Thompson has combined his love for sports and cryptocurrency by becoming a brand ambassador for crypto betting platform Sportsbet.io.As part of...
Manchester United sponsor fights health injustice with logo swap
Manchester United’s sponsor, Snapdragon, has donated kit space for one match each of the men’s and women’s teams to (RED), a charity tackling AIDS,...
Matchday Programme: James Voisey – Keane’s selflessness remains a lesson
Insider Sport’s Matchday Programme offers a personal look at what sporting moments and figures have inspired industry stakeholders. Through candid reflections, the programme delves...
HyFlyers GC secures Primo as official apparel sponsor
HyFlyers GC, the LIV Golf team led by Phil Mickelson, has announced a partnership with Primo, a brand specialising in golf apparel.Under the partnership,...
Boca Juniors and Betsson strengthen partnership in Latin America
Argentine football club Boca Juniors has extended its partnership with Swedish sportsbook Betsson Group until the 2028 season. As part of the renewal, Betsson will...
Belgium’s betting loopholes offer a glimpse into Premier League’s future
Clubs in Belgium’s top-flight football league, the Juniper Pro League, have found ways around a new law restricting betting brands as primary sponsors.The Kansspelcommissie...
Goodwood Racecourse and 1/ST create international racing pathway
Goodwood Racecourse and 1/ST have partnered to create easier access for horses to race in both North America and the UK. Under the agreement, horses...