Adidas launches into Formula 1 with Mercedes-AMG deal
The Mercedes-AMG PETRONAS F1 Team has revealed a multi-year partnership with Adidas, marking the sportswear giant's debut in Formula 1.Starting from the 2025 season,...
EFL announces two Championship games free-to-air on ITV
The EFL has announced that two Sky Bet Championship matches will be available for free-to-air viewing on ITV.The two matches will be Leeds United...
Botafogo signs VBet sponsorship in second week of Brazil betting market
Brazilian football champions Botafogo have signed a sponsorship deal with an international bookmaker as the country’s nationwide betting market launch gets underway.Vbet, an online...
EuroLeague Basketball extends IIMG contract for another 10 years
IMG has renewed a long-running contract with EuroLeague Basketball, the premier basketball tournament in Europe.The sports media rights management agency will continue as a...
WWE’s Royal Rumble heads to Saudi Arabia in 2026
WWE has announced the 39th Royal Rumble will take place in Riyadh, Saudi Arabia in 2026 - the first time the event will be...
Paddy Power’s Big 180 campaign hits £1m mark again amid Littler...
Paddy Power has hit a social responsibility double via its partnership with the PDC World Darts Championship (WDC), repeating the high-figure charitable donations to...
TGL ‘builds out commercial programme’ with FanDuel agreement
TGL presented by SoFi, a golf league backed by Tiger Woods and Rory McIlroy's TMRW Sports, has named FanDuel as its official sports betting...
Fubo settles Disney litigation to move ahead with Hulu + Live...
FuboTV has announced plans to create a new sports and broadcast service following an agreement with Disney which will see Hulu + Live TV...
King George Stakes to become richest UK horse race of 2025
One of the UK’s largest and most iconic racecourses has announced an increase in the prize fund for two of its flagship races in...
UFC renews regional partnership with Russia’s Match TV
The Ultimate Fighting Championship (UFC) has renewed one of its long-standing European media arrangements, putting pen to paper with Russia’s Match TV.Match TV announced...