The Indian Premier League (IPL) has announced TATA Group as its title sponsor in a new five-year agreement following a record-breaking deal.
TATA Group has previously held the title sponsorship rights in 2022 and 2023, and is also the title sponsor of the Women’s Premier League, which is the biggest women’s T20 league in the world.
India’s largest conglomerate has renewed its association with the BCCI in a deal worth INR 2500 crore (US$300.7m), an agreement that will start in 2024 and run until 2028.
Jay Shah, Honorary Secretary of BCCI, stated: “We are elated to announce the partnership with the TATA Group as the Title Sponsors of the IPL. The league has transcended borders, captivating audiences worldwide with its unmatched blend of skill, excitement, and entertainment.
“Similarly, the TATA Group, rooted in India, has emerged as a symbol of excellence, making its mark across diverse global sectors. This collaboration embodies the spirit of growth, innovation, and a mutual dedication to excellence.
“The unprecedented financial commitment reflects the immense scale and global impact of the IPL on the international sports stage.”
The partnership will be visible to IPL fans from March when the competition is scheduled to begin.
It has been a busy period in the world of cricket as this sponsorship news comes after the International Cricket Council (ICC) extended its sponsorship deal with Coca-Cola earlier this year.
Arun Singh Dhumal, Chairperson of IPL, commented: “The collaboration with TATA Group for the title sponsorship of IPL 2024-28 is a significant milestone in IPL’s journey. The record-breaking sum of INR 2500 crore by TATA Group is a testament to the immense value and appeal that the IPL holds in the world of sports.
“This unprecedented amount not only sets a new benchmark in the history of the league but also reaffirms the IPL’s position as a premier sporting event with global impact.
“TATA Group’s commitment to cricket and sports is truly commendable, and we look forward to scaling new heights together and providing fans with unparalleled cricketing entertainment.”