Hilton maintains golf presence with DP World Tour partnership

The European Tour has partnered with Hilton as the global hospitality company becomes an official partner of the DP World Tour and official hotel...

England creates ‘lasting legacy’ as 2025 Women’s World Cup host

England has been confirmed as host of the 2025 Women's Rugby World Cup, confirmed by the World Rugby Council. A central theme to the hosting...

Chelsea FC secures WhaleFin as men and women’s sleeve sponsor

Chelsea Football Club has partnered with Amber Group which means that the logo of the company's digital asset platform, WhaleFin, will now feature across...

MLB introduces first NFT-based game with Sorare

Major League Baseball (MLB), MLB Players, Inc. and Sorare today have jointly created the first MLB NFT-based free-to-play game, which will be launched this...

BT and Warner Bros. Discovery conclude UK and Irish sports media...

A 50-50 joint premium sports venture has been formed by BT and Warner Bros. Discovery for customers in the UK and Ireland. BT Sport gains...

HBA Media joins France Galop to enhance live broadcast quality

France Galop has announced the appointment of HBA Media as its global horseracing distribution partner in a four-year agreement. The international media rights agency will...

Six Nations Rugby extends France Télévisions broadcast deal

Six Nations Rugby has extended its partnership with France Televisions which will continue to hold exclusive rights to Guinness Six Nations matches. From 2023 to...

Benfica partners Genius Sports in live data deal

SL Benfica has formed a deal with Genius Sports which includes live tracking data, analytics and enhanced broadcasting, in an expansion of its Portuguese...

Binance continues football venture in sponsoring three CBF tournaments

The Confederação Brasileira de Futebol (CBF) has partnered with Binance, which becomes the exclusive crypto sponsor of the Brasileirão Assaí, Brasileirão Female Neoenergia, Brasileirão...

Sage named official insights partner of cricket’s The Hundred

Sage has become the official insights partner of The Hundred and, from 2023 onwards, The Hundred Draft will also be powered by the company. The...