BWF extends HSBC partnership following COVID-19 effects

The Badminton World Federation (BWF) has extended its current partnership with HSBC bank by one year.  The partnership with HSBC, the organisation’s principal global partner...

NBA develops ‘initiative experiences’ for fans with Google

The National Basketball Association (NBA) has announced a marketing and technology partnership with Google as Google Pixel becomes the official fan phone of the...

HPE provides ‘ultra-connected’ experiences to Commonwealth Games

Hewlett Packard Enterprise (HPE) has entered into an agreement to provide ‘secure and flexible ‘network connectivity to the Birmingham 2022 Commonwealth Games. The organisation has...

ICC signs new cryptocurrency exchange partner

The International Cricket Council (ICC) has announced a partnership with cryptocurrency platform, FTX, where it will become the official cryptocurrency exchange partner for ICC...

Bundesliga adds to global broadcasts via SPN India partnership

Bundesliga International has agreed to a deal with Sony Pictures Networks India (SPN) for the latter to access exclusive media rights to broadcast the...

Wild announces helmet partner in return of 82-game season

The Minnesota Wild has announced a partnership with Twin Cities Toyota dealers as the team's new helmet entitlement partner.  The collaboration sees the Toyota logo...

Dallas Mavericks and Betway link in ‘free to play’ partnership

Dallas Mavericks have announced a multi-year partnership naming Betway as the official and exclusive free-to-play partner of the NBA side.  The collaboration secures branding rights...

SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports

The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...

NASCAR partners Fubo Sportsbook to strengthen sports betting links

The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator. In collaboration, the pair look to...

Real Madrid strengthens Codere partnership across Latin America

Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.    The gaming group...