Arsenal extends Camden Town Brewery deal into 2023/24 season

Premier League side Arsenal has extended its partnership with Camden Town Brewery into the 2023/24 season.  To celebrate the deal, which was initially signed back...

iGamingDaily – Analysing the true value of Premier League partnerships 

Drawing attention to a report by Horizm, Jessie Sale suggested that betting and gaming isn’t as valuable as it's perceived when it comes to...

Heineken extends F1 partnership due to ‘phenomenal growth’

Heineken has attributed the ‘phenomenal growth’ of Formula One’s global audience as a key factor in renewing its global sponsorship deal extension.  Having been an...

Crystal Palace signs Kaiyun Sports as sports betting partner 

Crystal Palace has successfully scored a new bookmaker deal weeks after the Premier League’s vote on sports betting sponsorships, agreeing to a sleeve sponsor...

LaLiga launches Digital Virgo collaboration for more ‘accessible’ football

Spanish top-tier football league LaLiga has signed a new contract with Digital Virgo to launch the competition’s latest fan engagement platform - LaLiga Xtra.  According...

Newcastle United on verge of Sela deal to replace Fun88

Newcastle United is reportedly in advanced talks with Saudi sports management company Sela to replace Fun88 as the club’s front-of-shirt sponsor.  Talks are already at...

Genius Sports secures data and streaming rights for the European League...

American football competition, the European League of Football (ELF), has given exclusive data and streaming rights to Genius Sports Limited.  This will allow Genius to...

Report: NBA sponsorship revenue skyrockets to $1.4bn

As the National Basketball Association’s (NBA) brand continues to grow exponentially worldwide, so too does its sponsorship revenue.  A recent report by Sponsor United revealed...

The esports report – China backs Microsoft and Activision Blizzard deal

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition takes a look at...

Manchester City extends Midea partnership for more ‘exciting future projects’

Manchester City has announced the extension of its existing partnership with global home appliance producer Midea.  The renewed agreement extends to both men’s and women’s...