Celtic strike Scotland’s ‘biggest kit sponsorship ever’ with adidas

Celtic Football Club has penned a new five-year deal with adidas, starting next season, in which the sportswear brand will become the club’s official...

Rongtian He: Sponsorship opportunities across Asian market will continue to grow

Garnering commercial sponsorship globally is just as crucial to the sporting landscape now as performances and results, with the majority of the sides benefiting...

Contactless comes to Rangers’ Ibrox Stadium

Rangers has revealed a partnership with Sporting Pay, which will see the company introduce cashless payment solutions throughout Ibrox Stadium as the club's new...

Bolton and Worcester rehydrates with iPRO extension

Worcester Warriors and Bolton Wanderers Football Club have penned extensions with iPRO Hydrate, renewing both partnerships for another three years whilst keeping the drinks...

F1 glides into LIQUI MOLY partnership

Formula 1 has penned an extension to its current agreement with oil and additive manufacturer LIQUI MOLY, with the extension due to last until...

Schalke crafts multi-year hülsta sponsorship deal

Schalke 04 has penned a new multi-year sponsorship with furniture manufacturer hülsta, marking the brand's first Bundesliga partnership. As a result of the new collaboration,...

MLB extends ESPN coverage to further European and African territories

Major League Baseball (MLB) has announced increased coverage in Europe and Africa is set to be provided to added after expanding its pre-existing international...

Ford off to the races with Kentucky Derby deal

Ford Motor Company and Churchill Downs have agreed a multi-year partnership which will see the car brand become an official partner of both the...

Sir Robert McAlpine builds new Paralympic partnership

ParalympicsGB has revealed that UK-based civil engineering company Sir Robert McAlpine has become an official partner of the Tokyo 2020 Paralympic Games. The firm was...

F1’s Scuderia AlphaTauri cruises with Moose extension

Formula 1’s Scuderia AlphaTauri has penned a new extension with Thailand based cider and hot dog brand Moose, continuing its partnership with the former...