England supports Alzheimer awareness with ‘striking gesture’ for Belgium game

In collaboration with Alzheimer’s Society, the England men’s football team will play without names on their shirts during the second half of the fixture...

EFL unveils initial distribution of Sky Bet’s £6m investment

The EFL has announced plans to allocate £600,000 in funding to communities throughout England, marking the initial distribution of grants in collaboration with Sky...

Betano reportedly to take on Aston Villa sponsorship from BK8

Aston Villa has switched BK8 for Greek multinational operator Betano, as the club’s front-of-shirt partner, according to a report by The Telegraph. It was reported...

Manchester United names Malaysia Airlines as its official commercial airline

Manchester United has announced a new multi-year partnership with Malaysia Airlines with the latter becoming the Premier League club's official commercial airline partner.  The partnership...

Jack Grealish stars in crypto-sport ‘my fabric’ OKX campaign

Manchester City player Jack Grealish has been named as global brand ambassador for OKX, a leading global crypto exchange and Web3 technology company.The collaboration...

Germany drops 77-year Adidas partnership opting for Nike

The German national football team has ended its long-standing partnership with Adidas in favour of Nike to become its new kit manufacturer.  Nike and the...

McDonalds takes on three-year French Ligue 1 title sponsorship

France’s Professional Football League (LFP) has swapped Uber Eats for McDonalds as the title sponsor of Ligue 1, the top-tier division of French football. McDonalds...

Liverpool FC makes title push with support from Google AI

As part of a multi-year collaboration with Liverpool FC, Google DeepMind has developed a full AI system that can advise coaches on corner kicks.Google...

Los Angeles Rams ticket sales to be powered via Shift4

The Los Angeles Rams has formed a partnership with payments company Shift4 to power its ticket sales on Ticketmaster.  Shift4 will offer its range of...

The esports report – Heroic & Thunderpick form gripping esports innovations

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This week’s edition highlights the latest developments...