MLS to ‘elevate’ its global profile with OneFootball deal
Major League Soccer (MLS) has partnered with football media company OneFootball to showcase the league to a wider international audience.
As part of the agreement,...
ParalympicsGB renews Adidas deal after Paris games success
ParalympicsGB has extended its partnership with Adidas, continuing the duo’s collaboration for another eight years.
Under the terms of the renewed agreement, Adidas will continue...
Delhi Capitals takes majority stake in Hampshire Cricket Club
Hampshire Cricket Club is set to be acquired by Indian multinational enterprise GMR Global Pte Ltd (GGPL), which has secured a majority stake in...
SBC Awards: The 2024 Winners Revealed
Soft2Bet, Betsson Group and Kaizen Gaming were among the standout winners at the 2024 SBC Awards, marking the event's debut in Lisbon.
Held on Thursday...
Wolves builds on US preseason tour with Visit Lauderdale deal
Wolverhampton Wanderers has named Visit Lauderdale as its official destination partner for the 2024/25 season.
This agreement follows Wolves' two-week pre-season training camp in Greater...
Benfica strengthens presence in Africa with 888Africa
SL Benfica has identified Angola and Mozambique as ‘important’ regions in its global strategy after forming a partnership with the betting brand 888Africa.
As the...
La Liga seeks more global fans with TW Events deal
La Liga has partnered with TW Events, an agency specialising in promoting and selling tickets for international events, to attract more foreign fans to...
Tony Hawk – Authenticity is a priority in marketing
Tony Hawk is regarded as a trailblazer in the world of skateboarding, taking the sport from the streets of California onto screens across the...
Leeds United unveils redevelopment plans to ‘refresh’ Elland Road
Leeds United FC has unveiled plans to ‘re-imagine and enhance’ Elland Road, following the club regaining ownership of the stadium earlier this year.
Central to...
PSG and SNIPES partner to ‘give back to the community’
Paris Saint-Germaine (PSG) has partnered with global sneaker and streetwear retailer SNIPES in a three-year deal.
Announced by PSG as a premium partner, SNIPES’ logo...