Carlos Alcaraz cements Nike future with reported $20m extension

Three-time Grand Slam winner Carlos Alcaraz has seemingly confirmed his future as Nike’s next face of tennis by reportedly inking a new long-term sponsorship...

USL Super League chooses Peacock as official streaming platform

The USL Super League, a new Division One women’s football league starting this summer in the US, has named Peacock as its official streaming...

Worcestershire Cricket Club and Dafabet forge streaming deal

Worcestershire County Cricket Club (WCCC) has entered into a partnership with Dafabet to gain a “boost” from the latter’s streaming platform. As part of the...

Everton gives Castore enhanced rights as inaugural stadium sponsor

Everton FC has agreed a club-record technical partnership with Castore that will see the sportswear brand become the first founding partner of the club’s...

Manchester United to invest £50m in Carrington training facility

Manchester United will begin work on redeveloping its Carrington training complex next week as part of a £50m project.  The Premier League club will look...

Smith Entertainment Group brings the NHL to Utah

Smith Entertainment Group has finalised an agreement to establish an NHL franchise in Utah, following the approved transfer of the Arizona Coyotes' franchise in...

Harry Kane hopes to ‘inspire’ as Allianz global ambassador

Ahead of England’s Euros campaign, England captain Harry Kane has joined German finance company Allianz as its global brand ambassador.Under the multi-year agreement, Kane...

Owen Welsh, CFL: Building a pre-season plan-of-attack with betting partners

In the evolving landscape of sports betting, leagues and operators are constantly seeking innovative strategies to create mutually beneficial partnerships. Understanding the dynamics between...

West Brom names Macron as the club’s official kit supplier

West Bromwich Albion have named Italian sports brand Macron as the club’s official kit supplier in a new multi-year agreement.  The deal will commence at...

Ladbrokes joins the Euro 2024 marketing wave with latest campaign

Bookmakers’ marketing activity for Euro 2024 is accelerating, with Ladbrokes the latest company to launch its advertising campaign. The Entain brand’s Euro campaign ‘Bring your...