Gatorade signs up as Angel City FC founding partner

Angel City FC has recruited drinks company Gatorade to the National Women’s Soccer League (NWSL) expansion team’s top-tier sponsorship category. As a founding partner of...

Stevenage secures two-year sponsorship with Amazon’s Prime Gaming

Amazon Prime’s Prime Gaming has inked a two-year sponsorship agreement with EFL League Two side Stevenage FC, which runs until the end of the...

ANJ warns of ‘crossing the line’ on betting advertising following Euro...

The L’Autorité Nationale des Jeux (ANJ) has warned France’s licensed operators of ‘crossing the line on betting advertising volumes’ during the recently completed 2020...

AFC Ajax signs up Coca-Cola as official partner

AFC Ajax has designated Coca-Cola European Partners as an official partner to the Eredivisie champions for the next three years. The partnership will have a...

William Hill secures title sponsorship of Racing League

UK horse racing’s first team-based competition which aims to revive public interest in the sport, the Racing League has named William Hill as the...

Sportradar and Bally’s Interactive forge long-term betting collaboration

Sportradar has aligned with Bally’s Interactive, a division of Bally’s Corporation, in a new five-year sports betting partnership. As part of the agreement, Sportradar will...

NASCAR and Penn Interactive expand partnership in Arizona

Penn Interactive, a subsidiary of Penn National Gaming, has inked an expanded agreement with NASCAR as part of a multi-year access partnership in the...

Watford inks ‘club-record’ principal partnership with Stake.com

Newly promoted Premier League side Watford FC has partnered with crypto casino and sports betting platform Stake.com in a ‘club-record deal’. Beginning in 2021/22, the...

Unibet expands Qatar Goodwood Festival sponsorship

The official sponsor of the Qatar Goodwood Festival, sports betting operator Unibet, has announced it will be expanding its existing agreement ahead of next...

DraftKings to launch sports-themed NFT Marketplace

DraftKings has announced it will launch a DraftKings Marketplace - a digital collectibles ecosystem designed for mainstream accessibility that offers curated NFT drops and...