StatsBomb data-driven partnership ‘may uncover next football star’

StatsBomb has been named as an official data provider for the Tournoi Maurice Revello and the Sud Ladies’ Cup. The partnership looks to create a...

Houston Astros link with BetMGM for new fan experiences

Major League Baseball’s (MLB) Houston Astros have named sports betting and iGaming operator, BetMGM, as the team’s exclusive sports betting partner. Marking the firm’s first...

Liverpool expands in sport betting market with Interwetten partnership

Liverpool FC (LFC) has formed a long-term regional partnership with sports betting operator, Interwetten, which will include offline promotions and content on LFC’s digital...

NWSL advocates for ‘closing the pay gap’ in UKG partnership

The National Women’s Soccer League (NWSL) has formed a multi-year partnership which makes HR, payroll, and workforce management company, UKG, the first-ever title sponsor...

NFL continues UK and Ireland sponsorship deal with 888sport

The National Football League (NFL) has renewed its partnership with 888sport, with the betting operator continuing to sponsor its London fixtures.  Under the terms of...

Binance becomes main global sponsor of Argentina national teams

The Argentine Football Association (AFA) has extended its relationship with Binance with a five-year deal that names the company as the main global sponsor...

Socios.com forms 26 MLS deals as official league partner

Major League Soccer (MLS) has created a multi-year partnership with Socios.com as the fan engagement and rewards company becomes an official partner of the...

Crystal Palace scores new sleeve sponsor in Mukuru

Crystal Palace has named financial services platform and money transfer provider, Mukuru, as the Premier League team’s official sleeve sponsor for the 2022/23 season. Africa-based...

NBL Canada ‘moves into the sports betting realm’ with IMG Arena...

IMG Arena has formed an agreement to become the official data supplier for sports betting for the National Basketball League of Canada (NBL Canada). As...

SofaScore secures ambassador Luka Modrić ahead of 2022 World Cup

Luka Modrić has become an ambassador of Croatia-based sports data company, SofaScore, which will see the La Liga player cooperate with the firm ahead...