Atletico Mineiro chooses Betano as main shirt sponsor

Sports betting platform Betano has penned its first commercial deal with a sports club, partnering with Brazilian football team Club Atletico Mineiro. Betano made its...

Konami Digital Entertainment to serve as global partner to Santos FC

Santos FC has signed an agreement with Konami Digital Entertainment which will see the firm become the official global partner and video game partner...

Washington Nationals inks multi-year BetMGM agreement

Major League Baseball (MLB) franchise the Washington Nationals has become the latest team to partner with BetMGM in a multi-year agreement. BetMGM is a joint...

New COVID-19 strain threatens postponement of Women’s Six Nations

The Women’s Six Nations tournament could be pushed back to an April and May window, according to the PA news agency. Ordinarily, the competition would...

Hyperice makes NFL team sponsorship debut with Kansas City Chiefs

Recovery technology company Hyperice has signed a sponsorship deal with reigning National Football League (NFL) champions the Kansas City Chiefs. The multi-year agreement is an...

DraftKings forms betting partnership with Drone Racing League

US-based sportsbook DraftKings has been signed as the official betting partner of the Drone Racing League (DRL), as aerial motorsports continue to grow in...

FIFA completes broadcast cycle for 2026 World Cup

FIFA has distributed the media rights to the 2026 FIFA World Cup in the Nordic territories, establishing partnerships with a handful of public and...

Donald Trump’s Bedminster course loses PGA golf championship

The PGA of America has voted to terminate an agreement to stage the 2022 PGA Championship at Donald Trump’s Bedminster course, President Jim Richerson...

Saracens secures longevity with StoneX sponsorship

RFU Championship side Saracens Rugby Club has unveiled StoneX Financial Ltd as its new main sponsor, after cutting ties with Allianz last year. The north...

Ajax extends sponsorship agreement with Ziggo

Dutch Eredivisie side AFC Ajax has extended its agreement with long-term primary sponsor Ziggo.  The agreement with the telecommunications firm was initially meant to expire...