McLaren ‘Buzz’ round the track with latest partnership

Set to begin as of the start of the upcoming 2020 Formula One (F1) season, the McLaren Racing team has announced a brand new...

The esports report: AIMAG adds esports to medal list plus CoD...

From sponsorships to industry-wide announcements, Insider Sport has you covered when it comes to the world of esports. This edition takes a look at esports...

West Ham rolls with RoadX Tyres partnership

Premier League side West Ham United has revealed RoadX Tyres as its Official Tyre Partner, in a deal brokered by Lagardère Sports and Entertainment. The...

NFL reignites 2K Games partnership after 16 years

The National Football League (NFL) has secured a multi-year partnership with 2K Games that will see multiple video games be created by the developer. 2K...

FIBA secures global partnership with TicketSocket

The International Basketball Federation (FIBA) has announced a five year deal with US based firm TicketSocket, providing its ticketing solutions for all the organisation’s...

CGF and Longines ticks on for three more Commonwealth Games

The Commonwealth Games Federation (CGF) and watch company Longines has furthered its relationship by entering a partnership agreement for the next three Commonwealth Games. The...

Mars stays with WWE’s sponsorship universe amid expansion

Mars and WWE have announced an extension to their long-standing sponsorship agreement, which will see SNICKERS serve as the official presenting partner of WrestleMania...

NYCFC aims to boost sponsors with business model shake up

Major League Soccer (MLS) franchise New York City FC (NYCFC) is making a change to its business model with the aim of placing an...

Insider Sport’s stories of the week: Leixões, Influencers and the CSL

From sponsorships to industry-breaking announcements, the sporting business sector has been full of engaging news this week. Insider Sport takes you day-by-day through some of...

Oakley steers into the esports sector with MotoGP

North American lifestyle brand Oakley has further broadened its sponsorship horizons by partnering with the MotoGP eSport Championship for the 2020 season. Dorna Sports, the...