AC Milan leans on ‘Italian excellence’ in new partnership
AC Milan has named telecommunications company TIM its Telco and premium partner.
Starting from this season, TIM will become the back-of-shirt sponsor for the women's...
Why football and crypto’s relationship is back on the mend after...
It is fair to say that football clubs are becoming, if they aren’t already, more of a business than a product of a regional...
Everton nears the end of the tunnel as Premier League club...
The Friedkin Group has stepped back in as a prospective majority stakeholder in Premier League football club Everton, subject to regulatory approval.
Everton has confirmed...
QuinnBet eyes Welsh expansion as Ospreys betting partner
Welsh rugby union club Ospreys has named QuinnBet as its official betting partner, marking the operator’s continued expansion into the Welsh market.
As part of...
WPLL and Barclays announce historic women’s football deal
Women’s Professional Leagues Limited (WPLL) has secured a record deal with Barclays, as the bank remains the title sponsor for its top two leagues.
As...
Birmingham City unveils partnership to engage global fans
Birmingham City’s growing commercial appeal continues to reap rewards, as the club announces a partnership with Delta Air Lines.
Under the agreement, Delta’s branding will...
Record-breaking 96,000 expected at Joshua-Dubois showdown
Reports indicate that the heavyweight boxing match between Anthony Joshua and Daniel Dubois at Wembley Stadium tomorrow (20 September) is sold out.
Wembley Stadium has...
Arsenal Women elevate local economy through Emirates matches
Arsenal Women’s team has significantly improved the local economy, according to a report by club partner Mastercard.
The report analyses six matches played by Arsenal...
La Liga inks TikTok deal to exponentially grow its social media...
In a new strategic collaboration agreement, La Liga will work with social media platform TikTok to curate short-form video content to significantly boost its...
IMG secures five-year renewal to 24 Hours of Le Mans deal
IMG, a sports rights management company, has renewed a key partnership, further cementing its already extensive portfolio of sports partners.
The company has secured an...