Sponsorship

In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...

Neymar Jr has revealed that he has secured a long-term partnership with Puma following the PSG forward’s exit from Nike. The German sportswear brand will...

Newly promoted EFL Championship side Coventry City has continued to strengthen its commercial portfolio by securing a three-year partnership with iPRO Hydrate. As part of...

Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign. Following the agreement, which...

England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...

First Touch Games (FTG), the developer behind mobile game Score! Hero, has been announced as a global partner of Sheffield United after signing a...

The National Football League (NFL) has entered into a first-of-its-kind partnership with 888sport, making the gambling company its first ever official sports betting partner...

Cricket Australia has expanded its partnership with KFC to increase its involvement in the Women’s Big Bash League and the Australian Women’s National Team. Moreover,...

Tottenham Hotspur has named Libertex as the Premier League club’s official trading partner with the deal looking to ‘showcase the progressive outlooks and commitment’...

EFL Championship side Watford FC has announced that AFEX has expanded its partnership with the club and has become a back-of-shirt sponsor as a...