Wolves and Aeroset agree ‘first of its kind’ sleeve sponsorship

In a ‘first of its kind’ deal, aerospace parts provider Aeroset has partnered with Wolves to become the club’s new shirt sleeve sponsor for...

Neymar ends long-association with Nike to seal Puma partnership

Neymar Jr has revealed that he has secured a long-term partnership with Puma following the PSG forward’s exit from Nike. The German sportswear brand will...

Coventry City signs three-year iPRO Hydrate agreement

Newly promoted EFL Championship side Coventry City has continued to strengthen its commercial portfolio by securing a three-year partnership with iPRO Hydrate. As part of...

Leicester City nets Parimatch training wear partnership

Leicester City has named Cyprus-based betting and technology company Parimatch as the clubs new training wear partner for the 2020/21 campaign. Following the agreement, which...

England Rugby names Charles Tyrwhitt as official formalwear partner

England Rugby has announced a four-year partnership with Charles Tyrwhitt in which the British menswear retailer will tailor an exclusive collection of bespoke formalwear...

Sheffield United strengthens commercial portfolio with FTG partnership

First Touch Games (FTG), the developer behind mobile game Score! Hero, has been announced as a global partner of Sheffield United after signing a...

888sport scores a touchdown with NFL UK betting partnership

The National Football League (NFL) has entered into a first-of-its-kind partnership with 888sport, making the gambling company its first ever official sports betting partner...

Cricket Australia expands KFC partnership to involve Women’s Big Bash League

Cricket Australia has expanded its partnership with KFC to increase its involvement in the Women’s Big Bash League and the Australian Women’s National Team. Moreover,...

Tottenham Hotspur announces multi-year partnership with Libertex

Tottenham Hotspur has named Libertex as the Premier League club’s official trading partner with the deal looking to ‘showcase the progressive outlooks and commitment’...

Watford strikes back-of-shirt sponsorship deal with AFEX

EFL Championship side Watford FC has announced that AFEX has expanded its partnership with the club and has become a back-of-shirt sponsor as a...