FC Barcelona instals HPE cloud solutions to renovated Camp Nou

As part of current renovations to its Spotify Camp Nou stadium, FC Barcelona has partnered with Hewlett Packard Enterprises (HPE) to embed its cloud-based...

Betfair signs Alan Shearer as EURO 2024 ambassador

Former Newcastle United and England striker Alan Shearer has become the latest football ambassador for bookmaker Betfair.  Shearer becomes ambassador for Betfair in time for...

Guinness ‘bringing together beautiful game and beautiful pint’ with Premier League

Guinness is making its  football debut in a major way by partnering with the English Premier League, the world’s most widely veiewed football league. The...

Premier League clubs cash in before gambling rules kick in

Crystal Palace FC has named Philippine-based online casino NET88 as the men’s official front-of-shirt sponsor for the 2024/25 season. The record deal sees NET88 named...

Julie Harrington declares ‘right time’ to leave BHA

The British Horseracing Authority (BHA) has announced that Julie Harrington will conclude her role as CEO at the end of the year. Harrington's tenure, spanning...

EFL becomes highest attended league body in Europe

The English Football League (EFL) continues to record strong engagement with its followers, with 2023/24 attendances the highest in Europe.  During last season, the EFL...

Wolves names DEBET as new shirt sponsor until gambling ban takes...

Wolverhampton Wanderers has agreed a two-year sponsorship deal with DEBET to become the Premier League’s new front-of-shirt sponsor.  The new principle sponsorship deal will run...

Manchester City to promote sustainable energy with JinkoSolar partnership

Premier League champions Manchester City have partnered with JinkoSolar to become the club’s official solar energy partner.  Through the partnership, JinkoSolar will connect and engage...

Sportsbreak.com renews NFL partnership amid popularity surge

Sports travel operator Sportsbreak.com has renewed its partnership with the NFL to offer ticket-inclusive packages for the 2024 International Games in London. Following the agreement,...

Codere Online: All sports clubs aspire for growth and we aim...

Codere Online is leveraging its extensive sports sponsorship portfolio to secure a leading position in Spanish-language speaking markets, from its founding location in Spain...