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Latest News
Time to read: 5 min
Everton and Fulham first to act on Premier League’s gambling shirt ban
March 31, 2026
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Football
Time to read: 4 min
FIFA’s consolidated sponsorship programme to break records this summer
March 30, 2026
Image of Lando Norris with Allwyn logo on his race suit
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Latest News
Time to read: 3 min
Formula 1 extends Allwyn partnership with fan engagement focus
March 26, 2026
partnership playbook
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Latest News
Time to read: 6 min
Partnership playbook: Sprite, adidas, FedEx, and more
March 25, 2026
Aston Vila players in Premier League match with Betano betting sponsor on front-of-shirt.
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Features
Time to read: 7 min
Premier League shirt ban forces betting sponsors to reinvent
March 24, 2026
Oriole Park at Camden Yards the home of the Orioles MLB team in Baltimore Maryland USA
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Baseball
Time to read: 5 min
PureWager makes US debut with Baltimore Orioles partnership
March 23, 2026
Partnership playbook
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Football
Time to read: 6 min
Partnership playbook: Accenture, Barclays, YouTube, and more
March 18, 2026
Red Bull Ring, Spielberg, Austria. 30.June.2024; Carlos Sainz Jr of Spain and Scuderia Ferrari receives checker flag during F1 Austrian Grand Prix.
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Features & Analysis
Time to read: 4 min
Why F1’s calendar blow won’t derail its long-term plans
March 17, 2026
MILAN, ITALY - OCTOBER 1, 2024: Champions League banner during the UEFA Champions League FC INTERNAZIONALE v FK CRVENA ZVEZDA at San Siro Stadium.
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Europe
Time to read: 4 min
Why Adidas could lose the UEFA Champions League ball
March 16, 2026
Carabao Cup football.
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Football
Time to read: 3 min
Carabao to launch Carabao Lager in UK after securing EFL title rights
March 16, 2026
Partnership playbook
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Baseball
Time to read: 6 min
Partnership Playbook: Adobe, Bitpanda, Google and more
March 11, 2026
Geryville ridden by Alain Cawley and trained by Micky Hammond jumps the last fence sponsored by bet365.
01:35
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Latest News
Time to read: 3 min
UK horseracing seeks new partners as bet365 steps back
March 6, 2026
partnership playbook
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Baseball
Time to read: 6 min
Partnership playbook: Sportradar, Salesforce, Pirelli and more
March 4, 2026
Italy, Milan, 2025 01 29: Lautaro Martinez (FC Inter) scores and celebrates the 2-0 goal at 16' during soccer game FC Inter vs AS Monaco , UCL 2024-2025, League Phase MD8 with Betsson sponsor, San Siro Stadium.
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Europe
Time to read: 3 min
Inter Milan sponsor questioned after Champions League game
March 3, 2026
New Zealand SailGP Team driven by Peter Burling in close racing action ahead of Emirates Great Britain SailGP Team driven by Giles Scott, France SailGP Team driven by Quentin Delapierre and Germany SailGP Team driven by Erik Heil on Race Day 2 of the Apex Group Bermuda Sail Grand Prix in Bermuda. Sunday 5th May 2024. Photo: Bob Martin for SailGP. Handout image supplied by SailGP
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Interviews
Time to read: 9 min
SailGP signs Smarkets as first official betting partner
March 2, 2026
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Broadcasting
Time to read: 10 min
Q&A: Camilo Durana on Messi, media innovation and MLS’ $23bn momentum
February 24, 2026
Amazon's coverage of Champions League match.
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Advertisement
Time to read: 4 min
Brands flock to Amazon's UEFA Champions League coverage
February 24, 2026
Premier League clubs to face unlicensed gambling sponsorship ban
BREAKING
Football
Time to read: 4 min
Premier League gambling sponsorship ban gets UK government backing
February 23, 2026
The financial implications if Tottenham is relegated
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Broadcasting
Time to read: 6 min
Why a Tottenham relegation could be severe financially
February 20, 2026
Partnership playbook
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Investment
Time to read: 5 min
Partnership Playbook: Revolut, Coca-Cola, DHL and more
February 18, 2026
Turin (Torino), Piedmont, Italy - March 15th 2019: make our climate great again sign during fridays for future strike.
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Integrity
Time to read: 4 min
Olympians fight climate change but LA28 odds look grim
February 16, 2026
Partnership playbook
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Basketball
Time to read: 5 min
Partnership Playbook: Amex, Sephora, Stanley, Deloitte and more
February 11, 2026
9st Mar 2024; Stadio Olimpico, Roma, Italy; Guinnes Six Nation Rugby; Italy versus Scotland; A general view of the Olimpico Stadium prior to kickoff of Six Nations.
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Advertisement
Time to read: 4 min
Why ITV’s Six Nations ad format is about survival not greed 
February 5, 2026
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Featured Articles
Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
Time to read: min
CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
Time to read: min
Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
Time to read: min
LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
Time to read: min
Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026