Viola pushes PlanetPay365 exposure in Tuscan territory
ACF Fiorentina has established a deal with PlanetPay365 for the 2021/22 season as the Planet Entertainment-owned group becomes its official value-added service partner.The agreement...
FA banks on development of women’s football with Barclays
The FA, with the Premier League, has announced three-year deals to extend Barclays’ sponsorship of the football organisations’ competitions from the start of the...
Castore to provide new training kits to Kent Cricket squads
Kent Cricket has announced a partnership with UK sportswear and athletic clothing company, Castore.The collaboration sees Castore provide a new range of training kits...
Brentford FC structures growth in partnership with Steelo
Brentford FC has announced a partnership with Steelo, as the structural steel fabrication company becomes the club’s official partner until the end of the...
KZN Rugby grows Hollywoodbets naming rights portfolio
KZN Rugby has expanded on its relationship with Hollywoodbets as the latter becomes the naming rights sponsor of Kings Park Stadium for the next...
SPL rises effectiveness of sponsorships in ‘diverse’ collaboration
The Saudi Pro League (SPL) has announced Rise Group as its exclusive sponsorship agency, in a bid to ‘enhance and diversify’ the SPL’s sponsorship...
ÖSV extends Infront deal to develop World Cup Biathlon marketing
The Austrian Ski Federation (ÖSV) has extended its marketing rights partnership with Infront for the BMW IBU World Cup Biathlon in Hochfilzen, Austria.Now stretching...
Burnley FC transfers AstroPay partnership to the dugouts
Burnley FC has expanded on its partnership with AstroPay as the online payments service is named the women’s team’s front of shirt sponsor.In strengthening...
CFL ‘redefines’ relationship with fans in Genius Sports deal
The Canadian Football League Agree (CFL) has signed a partnership with Genius Sports in a bid to boost fan engagement and strengthen its media...
LNB nets beIN coverage for 2021/22 Betclic Elite
The National Basketball League (LNB) has arranged for the beIN Sports France channel to broadcast the Betclic Elite for the 2021/2022 season.This is the...