FINA strives for growth of aquatics in Myrtha Pools extension deal

The International Swimming Federation (FINA) has extended its partnership with Myrtha Pools which will continue as one of the organisation’s official partners until 2025. For...

Inter Miami FC names XMANNA as first ever sleeve sponsor

Inter Miami CF has announced a partnership with software technology company XMANNA to become the club’s first-ever jersey sleeve sponsor. The multi-year collaboration also sees...

FIFA pins opportunities of women’s football growth in VISA deal

FIFA has announced Visa as the first Global FIFA women’s football partner, which comes into effect in 2023. In collaboration since 2007, the partners’ new...

Worcester Warriors runs Tebwin.com sports betting partnership

Gallagher Premiership Rugby club Worcester Warriors has named online casino and sportsbook Tebwin.com the official betting partner of the team. In a bid to increase...

Olympique de Marseille brings interaction to Asian markets with JBO

French Ligue 1 side Olympique de Marseille has extended its partnership with Just Bet Online (JBO) as the club’s official asia betting partner. The collaboration...

BBL players given additional support under £7m 777 Partners investment

The British Basketball League (BBL) has announced that 777 Partners has invested £7 million in return for a 45% stake in the professional league.  The...

Oleksandr Zinchenko joins VBET as brand ambassador

Oleksandr Zinchenko, Manchester City FC and Ukraine National Team midfielder, has been named an official ambassador of betting platform VBET. The 25-year-old is the youngest...

PGA Tour rolls over BetMGM marketing and content sponsorship

The PGA Tour has announced an extension of its marketing and content partnership which sees BetMGM as an official betting operator of the competition. The...

Scuderia Ferrari secures ‘scoped’ partnership renewal with Kaspersky

Scuderia Ferrari has announced a renewal of its agreement with Kaspersky, as the cyber security and data protection company also becomes an official partner...

Marchesi Antinori becomes official wine supplier for the Ryder Cup

The Ryder Cup has announced that Italian wine producer Marchesi Antinori has is to become the official wine supplier for the 2023 tournament. Taking place...