The collaboration will see the Origin Australian Diamonds wear what the team has labelled a ‘brand-new and vibrant’ uniform in January’s Quad Series, as New Balance becomes its official apparel partner.
Netball Australia CEO, Kelly Ryan, welcomed New Balance to the organisation, commenting: “New Balance works alongside some of the largest sporting clubs in the world and we are delighted to have such a respected brand partnering with the Diamonds and Netball Australia.
“We are excited to share our new online store with our fans, who will be able to show their support for the Diamonds with a brand-new merchandise range that will expand throughout the partnership.”
Furthermore, the franchise will now supply uniforms for Suncorp Super Netball umpires, Netball Australia staff and pathway teams, and New Balance merchandise has now become available to netball fans online.
New Balance Australia Marketing Manager, Joel Hanlon, noted: “At New Balance, our job is to aid athletes in their pursuit of excellence, whether that means helping professional athletes win medals, or propelling everyday athletes to live a healthy and active lifestyle.”
Diamonds merchandise will also be available to purchase at all international matches played in Australia over the next three years, and the company has explained that details of the new green and gold on-court kit will be revealed in the lead-up to January’s Quad Series.
“We are proud to partner with Netball Australia and the Australian Diamonds and we look forward to seeing the team wearing our uniform, which offers the perfect blend of performance technology and style,” Hanlon continued.
The partnership comes under an agreement with Belgravia Sports Apparel (BSA), the Australasian elite teamwear partner of New Balance which supplies both supporter and performance products.
Earlier this year, in a further bid to stretch its sponsorship across different sports, New Balance took over from Nike as AS Roma named the company the Serie A club’s new kit supplier in a deal that came into effect this season.