Netball Australia runs three-year New Balance partnership
Netball Australia has added a three-year partnership with sports wear brand New Balance to its sponsorship portfolio.
The collaboration will see the Origin Australian Diamonds...
Reading FC brings back ‘inclusive’ rainbow goals with Casumo
Reading FC is going to change its goal nets from white to rainbow coloured, again, in support of the Stonewall Rainbow Laces campaign.
In collaboration...
Sorare fights fantasy football fraud sealing SEON deal
SEON has partnered with French Fantasy Football company Sorare in a bid to stop fraud within its referral program.
The collaboration sees Sorare implement the...
KHL expands global reach via Portable.TV platform
The Kontinental Hockey League (KHL) has entered into a partnership with Portable.TV to broadcast the whole season on its app.
Facilitated by the global sports...
Complexity unites gamers and celebrities with new Stars platform
Esports company Complexity Gaming has launched Complexity Stars which looks to unite the communities of gaming, esports, professional athletes and celebrities.
The new platform has...
Watford FC and Stake.com enter LGBTQ+ inclusivity collaboration
Watford FC and principal partner Stake.com, a crypto sports betting and casino operator, have announced combined support for the Rainbow Laces LGBTQ+ inclusivity campaign.
The...
Middlesbrough and Sunderland fuel matchday activations with Vertu Motors
Middlesbrough FC and Sunderland AFC have signed an agreement with Gateshead-based Vertu Motors as the latter becomes both clubs’ official car retailer.
For the 2021/22 season,...
Manchester City signs Sony to enhance digital operation
Sony has become the official virtual fan engagement partner of Manchester City FC in a boost for fan engagement through the use of modern...
CONMEBOL sees Crypto.com become ‘first of its kind’ branding integration across...
The South American Football Confederation (CONMEBOL) has partnered with Crypto.com, which will become an official partner of CONMEBOL Libertadores for the 2023-2026 editions.
The collaboration...
Socios finalises football presence on Ballon d’Or red carpet
Socios.com has been named as the official partner of the 2021 Ballon d’Or Awards, which kicks off this evening welcoming some of footballers most...