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Rio de Janeiro, Brazil, November 9, 2025. Brazilian Football Championship, match between Flamengo and Santos at the Maracanã stadium.Player Leo Pereira
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Football
Time to read: 4 min
Brazilian clubs brace for revenue shift as betting sponsors pull back
February 5, 2026
partnership playbook
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Latest News
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Partnership Playbook: Guiness, Barclays, Lucozade, and more
February 4, 2026
Blackburn, Lancashire UK. June 2018 Ewood Park showing the Blackburn Rovers Logo
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Football
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Blackburn Rovers face legal action from kit supplier Macron over alleged contract breach
January 30, 2026
partnership playbook
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Football
Time to read: 5 min
Partnership playbook: Allwyn, Bad Bunny, Schweppes, Standard Chartered and more
January 28, 2026
01:27:04
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Latest News
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AC Milan’s Matteo Signorini on modern sponsorship
January 28, 2026
Partnership playbook
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Basketball
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Partnership playbook: Lenovo, Nexo, Coca-Cola and more
January 21, 2026
Ronaldo 2025's highest-paid athlete
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Financial Results
Time to read: 3 min
Ronaldo continues to set financial records
January 20, 2026
Rio de Janeiro-Brazil, October 19, 2025 Brazilian Football Championship. Match between the teams of Flamengo and Palmeiras at the Maracanã stadium - Brazil
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Features & Analysis
Time to read: 8 min
Brazil's sponsorship evolution: Why regulation is raising the bar, not lowering it
January 13, 2026
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Latest News
Time to read: 3 min
Why Paddy Power’s darts sponsorship exemplifies sports and fan activations
January 6, 2026
The logo of Barcelona football club on an official jersey
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Football
Time to read: 4 min
Barcelona drops ZKP blockchain partner over Andrew Tate ties
January 5, 2026
Insider Sport's Top 10 stories of 2025
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Broadcasting
Time to read: 10 min
Insider Sport's Top 10 Stories of 2025
December 29, 2025
Traditional Advent Calendar Stocking with the date of the twelfth of December hanging on a traditional christmas tree.
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Features & Analysis
Time to read: 12 min
12 Days of Christmas: A year in sport
December 24, 2025
Biggest sport stories of 2025
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Broadcasting
Time to read: 5 min
From golden Lionesses to global streams: Sport’s defining year
December 23, 2025
image credit: Target Darts
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Features
Time to read: 8 min
How Target Darts is complementing Littler and its roster’s elite talent
December 22, 2025
Birmingham, West Midlands, UK - 8th August 2025: St Andrews at Knighthead Park is the home stadium of Birmingham City FC in the West Midlands, UK
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Asia
Time to read: 3 min
Birmingham City unveils Asian betting deal after unlicensed fiasco
December 19, 2025
Darts scoring one hundred and eighty on a board.
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Latest News
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PDC world championship welcomes first Kenyan as betting ties shine
December 18, 2025
CIRCUIT ZANDVOORT, NETHERLANDS - AUGUST 24: Anthony Joshua, during the Dutch Grand Prix at Circuit Zandvoort on Thursday August 24, 2023 in Zandvoort, Netherlands. (Photo by Michael PottsBSR Agency).
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Advertisement
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Anthony Joshua's Polymarket plug adds twist to Jake Paul fight 
December 16, 2025
Partnership playbook logo
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Latest News
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Partnership Playbook: Bank of America, Coinpayments, Lavazza and Boyle Sports
December 10, 2025
2024-11-20 Los Angeles USA A promotional banner for the LA 2028 Olympics featuring the Olympic rings, displayed on a blue background with a green fence below.
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Financial Results
Time to read: 5 min
Los Angeles 2028 closes in on record Games sponsorship after $2bn milestone
December 8, 2025
Partnership playbook logo
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Latest News
Time to read: 6 min
Partnership Playbook: LEGO, PepsiCo, Samsung and Nationwide
December 3, 2025
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Latest News
Time to read: 3 min
Will Nubank be Inter Miami’s latest stadium sponsor?
December 2, 2025
Partnership playbook logo
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Football
Time to read: 5 min
Partnership Playbook: PayPal, Zilch, AWS and more
November 26, 2025
Image of the UK and Australian test cricket whites with new sponsors at The Ashes.
08:27
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Cricket
Time to read: 5 min
The 2025 Ashes: A tale of two shirts
November 24, 2025
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Empty seats in stadium stands. Black and white photo without fans. Empty seats for sports spectators. Empty rows without spectator support. Importance of support from stands, no one came to game
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Features
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CEOs fear football's lack of governance. You should too
November 6, 2026
MIAMI, UNITED STATES - May 04, 2025: FIFA President Gianni Infantino, Footballer. Race day for the F1 Miami Grand Prix 2025. infantino
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Features
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Democrats’ House win exposes Infantino to Raskin subpoenas
November 5, 2026
LIV Golf player Jon Rahm
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Commercial
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LIV Golf 2.0 has a backer, but the players have already given their answer
November 2, 2026
Sideline Moves: Arsenal layoffs
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Features
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Sideline Moves - Arsenal to cut 60 jobs amid new Arteta deal
October 16, 2026