Betano promises to ‘shine a light’ in FRF extension

Betano has extended its partnership with the Romanian Football Federation (FRF) until 2030. The multi-year agreement builds upon a ‘very positive’ two years of working...

Monterrey Rayados adds women’s team to renewed Codere sponsorship

Spanish betting group Codere has secured continued visibility in Mexican sports via a renewal of its deal with Liga MX side Monterrey Rayados Football...

Ghana’s stadium set to shape future of African rugby 

Ghana has unveiled ‘The Rugby Stadium’, the first international standard rugby stadium in West Africa that adheres to World Rugby guidelines and regulations.The Rugby...

MLC hits for six securing Cognizant as title sponsor

Major League Cricket (MLC) has announced Cognizant, a technology services company, as its first-ever title sponsor.  Announced ahead of the competition’s second season, which is...

Behind The Badge: How Orange County SC’s stadium battle vs LA...

It can often be difficult for smaller sports teams to share a city/state with a neighbouring team that is much larger and financially better...

Talon R6 adds European icons amid PSG rebranding

Paris Saint Germain’s esports division has partnered with Talon, resulting in a rebrand of the latter’s Rainbow Six Siege (R6) team to PSG Talon...

New York Mets & Delta to reimagine the SKY360 club in...

MLB’s New York Mets has announced a multi-year sponsorship extension with Delta Airlines which will see the commercial airline become the title sponsor of...

ASA targets BetUK for radio ad with ex-footballer Akinfenwa

The Advertising Standards Authority (ASA) has ruled against BetUK for adverts featuring former pro-footballer Adebayo Akinfenwa. Former Swansea City player Akinfenwa is a brand ambassador...

Team GB celebrates its roster with Topps partnership

Team GB has named The Topps Company its official licensee of trading cards and stickers in a deal that runs until 2028.Under terms of...

Liverpool pursues multi-club model with Edwards appointment

Fenway Sports Group (FSG), owner of Liverpool Football Club, has appointed Michael Edwards as CEO of the Premier League team.  In his new role, Edwards...