Inter Milan powers partnership extension with A2A Energia

Inter Milan has announced that the A2A Group, through its subsidiary A2A Energia, will continue to be the team’s official energy partner for the...

Man City unlocks new regional partnership with 3Key

Manchester City FC has announced a new partnership with 3Key which will see the decentralised finance (DeFi) trading analysis and advisory technology company become...

Premier League continues to serve Panini trading card partnership

The Premier League has announced a renewal to its partnership with Panini, which prolongs the football organisation’s collectables license that was granted in 2019. The...

FIGC supports ‘growth of the system’ in fan token launch

The Italian Football Federation (FIGC) has partnered with Chiliz to announce that the reigning European Champions will launch an $ITA Fan Token on the...

Svenska Spel adds SEK 1m prize money to Swedish Skiing’s Elite...

Svenska Spel has announced that it has allocated an additional SEK 1 million (€100,000) in prize money to be distributed amongst Swedish pro-ski and...

US Soccer pushes for inclusivity in extending Nike deal

The US Soccer Federation has announced a long-term agreement to extend its partnership with Nike which began in 1995.  The organisations claim that the scope...

BetMGM boosts brand recognition via New York Knicks and Rangers

BetMGM has been named as an official sports betting partner for both the New York Knicks and the New York Rangers. Madison Square Garden Sports...

WTT builds on Tokyo 2020 success in MIGU broadcast deal

World Table Tennis (WTT) has expanded its broadcast footprint across China and Macao through a partnership with MIGU - the streaming subsidiary of China...

Man City announces ‘first of its kind’ regional deal with DreamSetGo

Manchester City has announced a new regional partnership with DreamSetGo as the latter becomes the club’s official football hospitality experiences partner in India. The partnership...

Matchroom partners with Bookies.com for Lopez vs Kambosos Jr

Matchroom Sport has designated Bookies.com as an official partner of its upcoming lightweight world title fight between Teofimo Lopez and George Kambosos Jr. Bookies.com will...