Mayweather Jr strengthens betting links with Oddschecker
Floyd Mayweather Jr has partnered with UK-based sports betting odds comparison site Oddschecker, strengthening his links with the sports betting space.
The partnership will see...
Blackhawks aid Belle Tire in Chicago market expansion
The Chicago Blackhawks announced that Belle Tire will serve as the team's helmet partner, as the collaboration aids the tire company’s expansion into the...
Premier League set to lose gambling shirt sponsorships
According to a report by Sportsmail, betting and gambling firms are set to be banned from appearing on the front of football shirts in...
PGA welcomes Therabody as principal partner to aid golfers
The Professional Golfers' Association (PGA) UK and Ireland announced that Therabody has joined its partnership programme as a principal partner.
In collaboration, Therabody aims to...
NHL announces Liga Stavok as sports betting partner in marketing push
The National Hockey League (NHL) has announced Liga Stavok as its sports betting partner, alongside the official sportsbook of the NHL in Russia and...
NHL partners OFX to aid league in currency exchange
The National Hockey League (NHL) has signed a deal which names OFX, a money transfer provider, as its official currency exchange provider.
OFX has agreed...
Betfred to open activation tent for Broncos fans
Betfred Sports has announced plans to open its activation tent at Empower Field Stadium for every Denver Broncos home game, in a bid to...
WNBA finds ‘significant opportunity’ with new sporting goods partner
The Women’s National Basketball Association (WNBA) has announced that Dick’s Sporting Goods is to be named an official marketing partner of the league.
The agreement...
Lakers secure first international partnership in community initiative drive
The NBA outfit, LA Lakers, has announced its community and marketing deal with Korean food company Bibigo, which establishes the team’s first international partnership.
The...
NEO expand ‘successful’ partnership with payment solution
FIFA esports top-flight team NEO has announced its extended partnership with Paysafecard after a ‘successful’ first year.
The eCash payment brand will continue to be...