SBC Summit CIS: Betting sponsorships provide ‘big opportunity’ for CIS sports
The relationship between the betting and gaming industry and the sporting sector has come under increasing public scrutiny in the UK, but in regions...
NASCAR partners Fubo Sportsbook to strengthen sports betting links
The National Association for Stock Car Auto Racing (NASCAR) has assigned Fubo Sports to become an authorised gaming operator.
In collaboration, the pair look to...
Real Madrid strengthens Codere partnership across Latin America
Real Madrid FC has extended its partnership with Codere for a period of five seasons, maintaining the Spanish gambling group’s longest-serving sponsorship.
The gaming group...
Man City kicks off Qualtrics partnership to ‘listen to fans’
Manchester City FC has announced a partnership with Qualtrics - an experience management company which will become the clubs official management software partner.
The new...
Serie C coverage secured via Eleven’s Amazon partnership
Eleven has sealed an agreement to be distributed on Amazon Prime Video in Italy, showcasing its Serie C coverage through the platform.
The collaboration provides...
AS Monaco forges Russia-facing deal with Liga Stavok
AS Monaco has signed a regional partnership with Russian sports betting operator Liga Stavok, as it aims to strengthen its presence in the country.
The...
ITF launches Cup Final fan tokens with Socios
The International Tennis Federation (ITF), alongside Kosmos Tennis, has announced plans to launch the official Fan Token of the Davis Cup By Rakuten on...
DraftKings expands in NHL creating ‘exciting content’ for fans
DraftKings has announced a deal with the National Hockey League (NHL) to become its official sports betting, daily fantasy Sports and igaming Partner in...
E-sports’ Endpoint CeX releases NFTs in Socios partnership
Endpoint CeX, in partnership with Chiliz, has announced its launch of a $ENDCEX Fan Token on Non-Fungible Token (NFT) platform Socios.com.
The Esports organisation looks...
Two Circles covers advertising sales across NFL
Two Circles has expanded its partnership with the National Football League (NFL) to cover international advertising sales across NFL-owned digital platforms.
The two-year collaboration sees...