Palmeiras follows Europe’s lead and hits play on Roblox adventure
Brazil’s Palmeiras has become the first South American football club to enter the Roblox gaming universe.Through the launch of Palmeiras Bloxverse, the club aims...
Cristiano Ronaldo takes on Hollywood with UV Marv studio
Football legend Cristiano Ronaldo has teamed up with Hollywood director Matthew Vaughn to launch the independent film studio, UV Marv.The studio has already begun...
PFA NI to tackle gambling-related harm among players with Gamban
The Professional Footballers’ Association of Northern Ireland (PFA NI) has increased its focus on gambling-related harm through a partnership with Gamban, a blocking software.As...
River Plate reaps the commercial rewards of the Club World Cup
Argentine football club River Plate has reportedly used its upcoming FIFA Club World Cup appearance to secure a new commercial deal.According to La Página...
AC Milan expands global presence with LatAm betting partnership
AC Milan has named Brazilian gambling operator Reals its official betting partner for the LatAm region.The collaboration looks to increase AC Milan’s visibility and...
Borussia Dortmund goes ‘beyond colours’ with Pittsburgh Steelers partnership
Bundesliga club Borussia Dortmund have joined forces with NFL franchise the Pittsburgh Steelers to launch a partnership centred around fan engagement. Both sporting teams will...
Is Brazilian football the new hub for gambling sponsorships?
The focus on gambling sponsorships in football has intensified, particularly in Europe, though Brazil seems to be emerging as a hotspot for these agreements.Currently,...
Under Armour powers France market push with PSG’s Hakimi
Under Armour is aiming to strengthen its foothold in France by selecting Paris Saint-Germain’s (PSG) Achraf Hakimi as its latest brand ambassador.As part of...
UFC set to transform fan engagement with Meta’s AI technology
The UFC has announced a landmark partnership deal with Big Tech firm Meta to become the mixed martial arts promotion's first-ever fan technology partner.UFC...
AS Monaco calls betting firm’s support ‘invaluable’ as deal renewed
AS Monaco has announced that betting brand VBet will remain as its official sports betting partner for an additional four years.With the extended partnership...