Betway pledges support to MIBR esports CS:GO campaign
Brazilian esports organisation Made in Brazil (MIBR) has launched its ‘Feitos no Brasil’ scouting and player development programme, which aims to strengthen the organisation’s...
FDJ elevates fan engagement for French Olympic teams
La Française des Jeux (FDJ), the French National Lottery operator, will launch a new scratchcard game based on the country’s Olympic and Paralympic teams...
Codere upgrades Monterrey Rayados FC sponsorship
Mexican MX League team Monterrey Rayados Football Club has penned a four-year expanded sponsorship deal with Codere.Raising its category to main sponsor and its...
Mastercard and MLB extend link ahead of All-Star Game
Mastercard has pledged its support to Major League Baseball (MLB), extending its sponsorship arrangement - which dates back to 1997 - as the presenting...
PGA Tour extends long-standing Anheuser-Busch partnership
The PGA Tour has extended its long-running sponsorship agreement with American brewing company Anheuser-Busch, taking the relationship beyond the three-decade mark.Under the terms of...
Stats Perform strikes official data partnership with DIMAYOR
DIMAYOR, the organising body of Colombian football, has extended its existing agreement with Stats Perform as part of a new three-year deal which will...
Newcastle United adds KAYAK to shirt sponsorship line-up
Newcastle United has selected travel search engine KAYAK as the Premier League club’s new sleeve shirt sponsor for the 2021/22 season.Under the terms of...
DraftKings shapes ‘future of fan engagement’ with MLB
Major League Baseball (MLB) has expanded its existing daily fantasy sports and sports betting alliance with DraftKings, which will include additional promotional rights and...
Bitci.com takes MotoGP Austrian Grand Prix title sponsorship
Dorna Sports has named blockchain technology company Bitci.com as the official sponsor of the FIM MotoGP World Championship as part of a three-year agreement,...
UFC names Jose Cuervo as first-ever tequila partner
The Ultimate Fighting Championship (UFC) has named Jose Cuervo as the mixed martial arts (MMA) promotion’s first-ever official tequila sponsor.As part of the collaboration,...