F1’s Alfa Romeo completes rebrand following PKN Orlen deal
The Alfa Romeo Racing team of the Formula One (F1) motorsport series has announced a co-title sponsorship agreement has been reached with Polish petroleum...
Endeavour acquires major stake in NFL hospitality group
Global entertainment giant Endeavor has announced the acquisition of a majority equity ownership in On Location Experiences, the hospitality and travel business organisation part-owned...
MansionBet partners with HRI to expand into Ireland
MansionBet, the online sports betting operator, has announced it has expanded its current horse racing sponsorships into Ireland for 2020 with Horse Racing Ireland...
Sky Italia extends ATP Tour partnership
Sky Italia has announced a three-year extension to its ATP Tour rights deal, taking the partnership between both organisations until at least 2023.
With the...
NFL Alumni looks to make history with ESTV partnership
Dedicated esports channel ESTV has announced the signing of a broadcast agreement with NFL Alumni to become the organisation's exclusive broadcast media partner.
The deal,...
INEOS to drive success with Mercedes partnership
Mercedes-AMG Petronas, the six-time Formula 1 constructors' championship winners, has announced the signing of a technical agreement with INEOS’ sports division.
The partnership, which is...
Los Angeles NFL stadium signs Pechanga Casino Resort sponsorship
Pechanga Casino Resort has confirmed the significant expansion of its sports sponsorship portfolio, becoming a founding partner of the in development 70,000 seat, 298-acre SoFi Stadium and Hollywood...
K League continues growth with Sportradar deal
Global data intelligence provider Sportradar has been unveiled as a strategic partner of the Korea Professional Football League (K League) following the signing of...
UFC deepens engagement with Snapchat collaboration
The Ultimate Fighting Championship (UFC) has announced a new partnership with social media giant Snapchat which aims to elevate the competition’s engagement amongst a...
Eurovision Sport acquires FIFA CWC European broadcasting rights
Eurovision Sport, sports subsidiary for the European Broadcasting Union (EBU), has announced it has secured exclusive multi-platform media rights to upcoming iterations of the...