Surrey CCC links with Betway for sporting sponsorship

Surrey County Cricket Club has named online gaming and sports betting operator Betway as its newest partner.

The collaboration will include Kia Oval venue branding at all domestic and international matches, as well as seeing the firm’s logo feature on the back of the club’s Vitality T20 Blast shirts.

Anthony Werkman, CEO of Betway, noted: “We are extremely happy to be announcing our partnership with the Surrey County Cricket Club. It enforces our continued commitment to cricket and we can’t wait to watch the team compete in the Vitality T20 Blast, LV= Insurance County Championship and Royal London One Day Cup.”

Through the deal, Surrey CCC will join Betway’s cricket portfolio which already includes Cricket South Africa, Cricket West Indies and former England and Surrey star Kevin Pietersen.

Betway’s brand ambassador Pietersen added: “It’s great to see Betway and my old county Surrey going into partnership. I had a great time at The Kia Oval. The atmosphere there is fantastic and always helps to make the cricket an exciting spectacle.

“Surrey are competing for three different county titles, as well as hosting the fourth match of a blockbuster Test series between England and India. It looks set to be a memorable summer of cricket.”

“As we look forward to a hugely exciting season at The Kia Oval we’re very happy to be partnering with Betway, one of the UK’s most exciting and innovative betting companies,” commented Charlie Hodgson, Managing Director of The Kia Oval.

The move follows Betway’s foray into the US in March, inking partnerships secured with seven franchises across the National Basketball Association (NBA) and National Hockey League (NHL) ecosystems. 

This saw alliances struck with five NBA franchises, namely the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, LA Clippers and Golden State Warriors, as well as four-time Stanley Cup champions New York Islanders, and the Los Angeles Kings.

Betway also acted as the title sponsor of the 2021 Miami Open before renewing its collaboration with French football giants Paris Saint-Germain’s (PSG) esports team, PSG.LGD.

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