Leyton Orient has formed a collaboration with Eleven Sports Media to help the growth of local businesses across the East End of London.

The new Community Partner programme delivers opportunities to small and medium-sized enterprises (SMEs) in the area to ‘align themselves’ with the League Two club. 

Community Partners will also have its branding across LEDs and in-stadium TVs during home matches at Brisbane Road Stadium and across the team’s social media channels.

Mike Pink, Chief Commercial Officer of Leyton Orient, commented: “This is an incredibly exciting new opportunity for local businesses in East London to grow through the power of football.

“East London has a world-famous sense of community, and our Club would be nothing without it. Many of our supporters will be local business owners, and nearly all of us use local businesses every day. 

“They are the beating heart of this area and, during these difficult times, it’s important the club gives something back. Now, with this programme, we can.”

Pink continued: “The Community Partner Programme gives local businesses the chance to grow their brand, with their name seen on matchdays by our loyal match-going fans, and across social media.

“They will also be able to promote their business as a community partner of Leyton Orient, and will see genuine value from being part of a local business network.”

The programme is powered by Eleven, aiming to connect clubs across the Premier League, the EFL, the Scottish Premiership, and the MLS with their local business communities, and deliver fan engagement platforms.

As well as its ‘strong commitment to supporting its local business community’, Leyton Orient will also be providing match-goers with news, in-house content, social feeds, and Opta-powered stats through Eleven’s StatTV in concourses and hospitality suites.

“We’re very excited to be joining forces with Leyton Orient, and support their aim of giving regional businesses the opportunity to grow their brands in association with the football club, who are having a fantastic season,” added Matt Cairns, CEO and Founder of Eleven.

“We’re also delighted to know we’ll be helping to create an even greater match-going experience for fans, as well as investing in the development of future Orient stars by supporting its U18s.”

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