Man City and Xylem continue water-based initiatives for communities

Manchester City FC has announced the renewal of its multi-year global partnership with water technology company, Xylem.In collaboration, the reigning Premier League champions will...

Borussia Mönchengladbach forms early extension to ‘historic’ Puma deal

Borussia Mönchengladbach and kit supplier Puma have made an early, long-term extension to their partnership. The Herzogenaurach-based sports kit company has supplied the Foals since...

World Cup Play-Off Final free to all UK viewers via Sky...

Sky Sports has partnered with UK broadcasters to allow everyone in the country to watch Wales take on either Scotland or Ukraine in the...

MLS partners Caterpillar to build ‘more modern football community’

Caterpillar has announced a multi-year sponsorship with Major League Soccer (MLS) as the construction machinery brand grows in both the US and Canada.With the...

Kevin De Bruyne begins ambassador role for crypto platform

Kevin De Bruyne, Manchester City FC midfielder, has signed an agreement to become the latest brand ambassador for crypto exchange platform, Phemex.The Belgian player...

AC Milan ‘moves closer to fanbase’ with Betsson partnership

AC Milan and Betsson have formed an agreement which sees the online gambling company become the club’s official regional partner for LatAm.The 2021/22 Serie...

Women’s Champions League final hits record 3.6 million viewers

The UEFA Women’s Champions League (UWCL) final between Lyon and Barcelona on Saturday saw a record live cumulative viewership of 3.6 million globally.The competition...

Real Betis partners OlyBet to drive regional engagement

Real Betis has formed a deal with online sports casino brand OlyBet, focused on driving media campaigns and coordinating regional fan engagement opportunities. Fans of...

Argentine Football Association gains first betting sponsor

The Argentine Football Association (AFA) has named sports betting and casino operator, BetWarrior, as an official sponsor in a four year deal.BetWarrior will serve...

Crystal Palace sign cinch as shirt sponsor in replace of gambling...

Crystal Palace FC has announced cinch as its new official front of shirt sponsor for the 2022/23 season for both the men and women’s...