West Ham strengthens esports expansion with Bundled collaboration
West Ham United has strengthened its esports expansion, unveiling a new two-year partnership with Bundled.
The agreement, which comes into effect at the start of...
Parimatch pens sponsorship extension with APOEL FC
International betting site, Parimatch has extended its sponsorship deal with Cyprus’ most successful football team, APOEL FC for the fourth consecutive season.
As part of...
Lyon confirms NWSL expansion plan
French football club Olympique Lyonnais has confirmed plans to expand into North America’s National Women’s Soccer League (NWSL).
The news comes after club owner Jean-Michel Aulas...
FC Bayern ‘Strykes’ partnership to bolster fan engagement
Reigning Bundesliga champions FC Bayern Munich is set to receive the digital treatment after announcing a licensing partnership with Stryking Entertainment.
The deal will see...
Budweiser crowns Sergio Ramos in latest partnership
Budweiser has announced a new partnership with World Cup winner and Spain captain Sergio Ramos as the beer brand prepares to launch a limited...
Raheem Sterling announced as the newest face of Gillette
Manchester City star and last season’s Premier League Young Player of the Year player Raheem Sterling has been confirmed as the new face of...
Last season saw EPL clubs fork out £166m to injured players
A study undertaken by Catapult Sports, in conjunction with 21st Club, into the cost of injuries has uncovered that English Premier League (EPL) clubs paid an...
Juventus toasts three-year Budweiser partnership
Juventus, the champions of Serie A, has announced an official partnership between the club and Budweiser which will see the brand become Juve’s official...
ITV reportedly set to challenge BT for UCL rights
UK free to air broadcaster ITV is reportedly set to bid for the chance to regain the British broadcasting rights to the UEFA Champions...
Tim Howard has been announced as Everton’s first ever US ambassador
Everton Football Club of the English Premier League has announced former goalkeeper Tim Howard as the club’s first ever international ambassador in the United...